Want to Target Hispanic Tax Payers? Just Show Them a Good Set of ‘Nalgas’

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In a world of constant bombarding of advertising messages, how do you get the attention of the Hispanic tax payer? Well, just show them some nalgas, say Pronto Insurance, which is releasing two :30 TV and radio spots in English and Spanish titled “Nalgas” (rear-ends) “to capture market share during tax season.”

The Spanish-language spots, crafted by Machete, are airing on Univision, Telemundo, and Televisa.

Nothing much to add here, just read the press release here and enjoy yourself. As for me, I’m on my way to call a Pronto representative to get me a good rear-end hopefully by April 15.

Mi Blog es tu Blog 2010 in review

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The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 270,000 times in 2010. If it were an exhibit at The Louvre Museum, it would take 12 days for that many people to see it.

In 2010, there were 167 new posts, growing the total archive of this blog to 830 posts. There were 185 pictures uploaded, taking up a total of 47mb. That’s about 4 pictures per week.

The busiest day of the year was April 27th with 2,366 views. The most popular post that day was Forget Arizona. Mexico Gets Own NASA. Yay!.

Where did they come from?

The top referring sites in 2010 were wordpress.com, facebook.com, hispanictips.com, adage.com, and mahalo.com.

Some visitors came searching, mostly for guatemala, selena gomez, thalia, jenni rivera, and jenny rivera.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Forget Arizona. Mexico Gets Own NASA. Yay! April 2010
27 comments

2

Selena Gomez Wants you to Eat More White Bread August 2009
15 comments

3

Wondering Where I am? June 2008
9 comments

4

Mexicans Find Better Use for Border Fence September 2009
12 comments

5

We Missed Jenni Rivera on the Green Binder November 2008
4 comments

Unshocking Wiki-Revelation: Alan García Has ‘Colossal Ego’ and Could be Bipolar

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In the latest unshocking revelation regarding the banana republics that -according to U.S. diplomats- make up the Latin American continent, we learn that the U.S. worried that Peru’s president Alan García had “a colossal ego” and cited rumors he could be afflicted by manic depression or bipolar disorder.

Shame on you, American diplomats, all you had to do was watch the following video to figure out the man just wants to have a little fun. Give him a break!

¿Dónde Están los Otros Camrys? Toyota’s Hispanic Advertising Shop Has the Answer

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Have you ever heard Toyota’s claim that “Since 2004, ninety percent of all Toyota Camry’s are still on the road?” If so…What on Earth happened to the other 10 percent?

Conill, Toyota’s Hispanic Advertising Agency of Record seems to have the answer. Just watch.

Vodpod videos no longer available.

Promise, posted with vodpod
Hat tip: Adictivo Magazine

National Latino Media Coalition Thinks ABC, NBC, CBS and FOX Not Diverse. Thank God for Hispanic TV

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This week the National Latino Media Coalition (NLMC) scolded the nation’s top broadcast networks for not embracing diversity (i.e. mostly for failing to employ more Latinos in front of and behind the camera.) In a press conference on Tuesday in Los Angeles, Alex Nogales, president & CEO of the NLMC said that:

“This was a terrible year for Latinos at the networks. African Americans and Asian Pacific Americans posted impressive gains in most categories, but when it came to Latinos, the networks failed us. Don’t misunderstand, we don’t want what African Americans and Asian Pacific Americans received, the pie is much larger than that, we only want what we deserve as the largest minority consumer population in the nation.”

Well said, Mr. Nogales! But I wouldn’t hold my breath too long if I were you… Last time I checked, even the main Hispanic networks insisted on drawing their top talent from some sort of Swedish incubator.

JLo Likes to be Spokeswoman for L’Oréal Paris ‘Cause Products Are Affordable and All

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L’Oréal Paris on Dec. 3 announced it has tapped JLo as global ambassador for the brand, mostly because she is, like, super popular and all, but also because the Bronx diva is a confessed fan of the beauty brand. According to an “inspiring” press release sent out this week to the media, JLo loves the new gig because:

“Having used L’Oréal Paris products most of my life, I’m excited to work with a brand that consistently offers a wide range of superior products that are attainable for women everywhere.”

And the key here is the word “attainable”… Last time we checked, JLo was peddling $1,600 Gucci sweaters for toddlers.

Perhaps this time we will actually be able to try out something the diva really really likes. Or not.

Santas Trompetas! Mariachi-Clad Santas Take Over New York City

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One of the many perks of living in New York City is that, no matter where you go -or what mood you’re in- you will always bump into a band of authentic mariachis wearing Santa hats. Well, maybe not always, but it happened to me this week at the unbearably touristy, and easily avoidable Columbus Circle shopping mall.

Oh, and in case you’re wondering: that thing showing behind the glass is one of Salvador Dalí’s famous melting watches. How cool is this!

Fox News Latino Wants Your Help in Naming a Hispanic Only Political Party

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Fox News Latino, the bastion of fair-and-balanced journalism (LOL) is asking readers of its hot & spicy new Web site to help them name a political party should Latinos were to form their own party. Should it be the Salsa Party? The Cafe Party? or The Tequila Party?

Here is the poll as they published it this week… and I swear I’m not making it up, even though, I have my own very well kept opinions about these individuals.

As for myself, I’m going to abstain from voting. As you all know by now, I am an active member of the Grand Old Enchilada Party.

Coño! I’ll Never Become a Teacher in NYC

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I have found yet another reason why a school will never hire me to teach anything…. anywhere.

According to the AP, Carlos Garcia, a New York City high-school teacher, has been suspended and fined with $15,000 for what school officials say was “misconduct for using it in his Manhattan classroom,” in other words, for saying the word “coño” out loud.

If uttering a word such as “coño” is considered “misconduct” in a classroom, this blogger has absolutely no future in the field of education. So without further ado, I am withdrawing my candidacy to assist Ms. Catherine P. Black in her new gig as NYC School Czar, even though she looks to be as clueless to handle the task as I am.

¡Coño!

Jehova’s Witnesses Want Us to Move to Canada

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I’m all up for tolerance, freedom of religion and all that stuff. But being woken up before noon on a Sunday by a group of Spanish-speaking Jehova’s witnesses has got to be sin, no matter where you live.

However, as soon as I saw what these guys were bringing into my home, my annoyance turned to curiosity: According to their literature, our suffering will end soon… as soon as we move to Canada, and organize pic-nics with pumpkins and apples while moose and horses roam around.

Which would be, like, super nice, because right now it’s 40 degrees outside and the only thing roaming around my neighborhood are livery cabs, tamale street vendors and, well, plenty of Jehova’s witnesses.

Watch it, Mr. Arpaio! Here Comes Anya Corazón

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No matter how many superheroes join the anti-immigrant cause, we (i.e. fearless Latinos) can always count on a new muchacha in town, who will kick the ass of immigrant haters… should that be necessary.

Meet the new Spider Girl -aka Anya Corazón- a 16-year-old high-school student of Latino descent who lives in -where else?- Gotham.

According to creators, Marvel Comics, Anya Corazón provides “a positive, modern image of an empowered young woman.” But I like to think of her more like a tough señorita, who will use her superpowers to take on your Seagals and your Ferrignos.

And wait until she hooks up with this guy: There’s going to be a lot of Paf! Pum! Zas!

Is Your Anti-Immigration Policy Not Working? Just Call a Superhero

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Lou Ferrigno has joined Joe Arpaio’s anti-immigrant fight. According to Reuters:

Maricopa County Sheriff Joe Arpaio said Ferrigno, 59, a body builder who donned green makeup to star in the popular 1970s television series ‘The Incredible Hulk,’ was among 56 people sworn in as volunteers for an armed immigration posse.

So you might want to think twice about setting a foot in Arizona. You never know what the green monster will do with your puny body.

Kahlúa Makes Spanish ‘Intreeeging’ and Delicioso

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Kahlúa has a hilarious new campaign out featuring veracruzana Ana de la Reguera, informing gringos about several important truths, including the fact that “Here in Veracruz we speak Spanish mostly because it’s the language that we speak.” LOL.

Watch Ana do her thing and enjoy a nice campaign that -for once- takes a tired stereotype to a funny and truly enjoyable end.

The campaign, now under way, is the first from a new Kahlúa creative agency, TBWA/Chiat/Day.