Your one-stop shop for all things Latin/Hispanic/Mexican
Forget about complex research and marketing formulas. Here’s how a motel in Mexico brilliantly positions itself as the ultimate spot for a “quickie.”
Note to the monolingual crowd: Rapidín is Spanish for quickie.
Photo posted by Facebook user Gustavo Morett.
OK this is it!. Forget about Absolut Aztlán. Now it is Mexicans turn to feel the outrage. Look closely at this “very detailed” map of the world and tell me: Where the hell is the Baja California peninsula? Last time I checked it showed as part of the Mexican territory (even though Americans are always there, hanging out).
The more I think about it, the more I’m convinced the UPS Whiteboard campaign is part America’s plan for world domination. So I suggest we all boycott UPS until a) they learn how to draw a map of Mexico, or b) give us Baja back!
Ha, ha, ha, ha.
(Hat tip to Carlos, a reader, for sending this over)
Thanks to AdAge’s blog editor Ken Wheaton for flagging this one up. It’s simply brilliant (and makes me wonder what the Absolut boyocotters will make out of it). Enjoy!
Wondering what people eat in the Caribbean? Look no further than your local Krispy Kreme outlet. The Winston-Salem, N.C.-based company is introducing two new treats “bursting with island flavor!”
I am so jealous of Cubans right now, as I’m sure they’re happily enjoying this burst of tropical flavor down in that island of theirs…
Hat tip to Carlos Gutiérrez for spotting this.
Advertising Age’s The Big Tent today has the behind-the-scenes story of the Absolut mess I created by posting on my blog an ad that had been running in Mexico for months.
To read the full story, please click on the image above or here.
Will the editors at the Washington Post kindly point ‘Columbia’ in a map? I think it’s somewhere around West Harlem, but I’m not sure.
H para Hombres (you gotta love this name!) is not your average male-targeted glossy mag. The Maya Magazines-owned title pitches itself as the ultimate source of information for the ultimate target:
“H speaks to the Latin man who is hip and accomplished, yet slightly mischievous,” say H’s editors.
The magazine also prides itself with celebrating the “mind and spirit” of today’s most coveted women, exposing them “elegantly,” which is evidenced by the very elegant mink coat sported by Aylín Mujica, the Cuba-born telenovela star, who is as “addictive as a cigar.”
Ay, ay, ay!
The Inter-American Development Bank (IDB) knows a lot about screwing financing the Thirld World, and now it wants to say so with a song.
On Friday, at its Annual Meeting in Miami, the IDB launched Yo Amo America [sic] campaign, “an advocacy and social marketing initiative” featuring Ricky Martin, Juanes and Juan Luis Guerra among others.
Oh.. and by the way: to some of the geographically-challenged people commenting on my March 31 Absolut Vodka posting, America is a continent not a country.
Forget the Olympics! Another type of “world-class entertainment” is coming to China.
Mexico’s Grupo Televisa today began production of Chou Nu Wu Di, the Chinese version of La fea más bella, the telenovela it refried from Colombia’s Yo soy Betty la fea and gave birth to Ugly Betty.
According to Televisa, the drama could extend for as long as 400 episodes, and it has been “adapted to Chinese tastes” (?) to make sure its content doesn’t offend the locals.
(I certainly hope the $20 million investment will serve such a purpose, as I’m still very offended by the Mexican version.)
I have to appreciate the feedback, and the mostly passionate responses to my Absolute posting. But por favor, dear readers, before you go on a Lou Dobbs-type of boycott against Absolut vodka, consider History for a second. This is actually what Mexico looked like before the infamous Treaty of Guadalupe, which marked the end of the Mexican-American war in 1848. The land you know now as Upper California and New Mexico were indeed part of Mexico before such a war.
It doesn’t really matter if we like it or not. Unfortunately, it is wars and invasions that make up our ever-changing world Geography. Consider the former Soviet Union, Eastern Europe and the Middle East.
Do we know what Iraq will look like in a few years?
As an absolute lover of Absolute, all I can say is: Keep on sipping!
In a perfect world, our loved ones wouldn’t die leaving us terribly saddened and alone. But in an “Absolut World,” wonderful things can happen, including getting the U.S.-Mexico border straight once and for all. (This print ad was taken from the current issue of Quién magazine, in Mexico City.)
Here’s to my best friend, mentor, amiga, madre, travel companion and accomplice. I love you, Cuquita, wherever you are.
I’m back in Mexico City attending an unfortunate family emergency, so blogging is not really on my mind. However, as is always the case, the nation’s capital and the brilliancy of its people never cease to amaze me.
Hat tip to my friends at Hazmeelchingadofavor.com
I don’t care too much for milk but if hottie Enrique Iglesias asked me to take three glasses a day, I might very well do so. Iglesias is the latest celebrity to appear on bodybymilk.com to encourage Hispanic teens to drink his the liquid everyday.
A press release tells us that “Enrique understands the importance of being in tip-top shape in order to keep up with his busy schedule. That’s why he includes milk in his healthy diet.”
Little do they tell us though when we’ll get to see him wearing a creamy moustache around that delicious mouth of his.
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