Tag: AdAge

Awesome Mexican Stuff For Sale on Sears.com

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As soon as AdAge.com revealed this week a list of some of the filthiest items still on sale at Sears.com, this blogger promptly scourged the site for a peak at some Mexican-themed products -filthy or not.

Here are some of the awesome (non-filthy) things I found:

-A $38.20 “Mexican Boy Set” by Dress Up America

-A $28 “Mexican Girl Set” (cheaper than the boy, of course) also by Dress Up America

-A $19.95 wall clock featuring guitars, mariachis and pyramids

-A $147.45 Marella Mexican sombrero-themed pasta pack

-A $9.80 Mexican chile Yogi Tea

And these are only a few under the Mexican category… Don’t get me started on “Hispanic” merchandise.

At Last, a Marketing Program I Can Embrace

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There is nothing like free cash to get people do anything (even eat more junk food.) According to Advertising Age, one of Mexico’s most successful ongoing marketing promotions is Sabrilana, in which PepsiCo’s Mexican subsidiary Sabritas is stuffing mucho dinero into the packaging of Doritos, Tostitos, Ruffles and other snacks.

During the promotion, which started in January, sales were up 18% by value and 20% by units, Francisco Jimenez, Sabritas marketing director, told AdAge. Me cae!

And because nothing goes better with free cash than state-of-the-art advertising, here’s the spot pitching the promotion.

McDonald’s Puts The Big Mac in a Tortilla. Seriously

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mcdonaldsMove over, McSkillet Burrito. Your favorite fat fast-food chain is testing the Snack Wrap Mac in several markets. The new culinary work of art is nothing but half a beef patty, special sauce, lettuce, cheese, pickles, onions –wrapped in a flour tortilla. Yummy.

McDonald’s spokeswoman Danya Proud proudly told AdAge that results of the test in several markets so far have been “great.” Supporting her claim, an executive at food industry research firm Technomic simply says: “It makes sense. They’re cheaper than a Big Mac. It tastes like a Big Mac with a tortilla.”

Hell, why didn’t we think of that before?