Nielsen-owned Adweek, Brandweek and Mediaweek magazines, which -surprisingly- are still around, this week released a 5-page special advertising issue featuring some shocking revelations about U.S. Hispanic market, including:
-Hispanics are the fastest-growing demographic in the U.S.
-Famous Hispanics include Salma Hayek, Alex Rodriguez and Gloria Estefan
-Not all Hispanics are created equal; there are Mexicans, Dominicans, Cubans, Chileans, etc. etc. etc. z z z z z z z
-You can reach Hispanics in Spanish AND in English
-Hispanics don’t live in a vacuum [I suppose they live in apartments, houses or -as is increasingly the case- in mobile homes]
Turns out, the “special feature” is nothing but an advertising section, presumably (or shall I say, hopefully?) paid for Acento advertising and People en Español.
Phew!
Click on the following link if you are brave enough want to read the full report:
FULL DISCLOSURE (And before you think I’m just resented, here): I was the founding editor of Marketing y Medios, an English-language trade publication co-branded with Adweek, Mediaweek and Brandweek and I’m a regular blogger for AdAge.)
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