Adweek’s ‘Marketing Special’ Unveils Shocking Revelations About U.S. Hispanics

Nielsen-owned Adweek, Brandweek and Mediaweek magazines, which -surprisingly- are still around, this week released a 5-page special advertising issue featuring some shocking revelations about U.S. Hispanic market, including:

-Hispanics are the fastest-growing demographic in the U.S.

-Famous Hispanics include Salma Hayek, Alex Rodriguez and Gloria Estefan

-Not all Hispanics are created equal; there are Mexicans, Dominicans, Cubans, Chileans, etc. etc. etc. z z z z z z z

-You can reach Hispanics in Spanish AND in English

-Hispanics don’t live in a vacuum [I suppose they live in apartments, houses or -as is increasingly the case- in mobile homes]

Turns out, the “special feature” is nothing but an advertising section, presumably (or shall I say, hopefully?) paid for Acento advertising and People en Español.

Phew!

Click on the following link if you are brave enough want to read the full report:

1130_HispanicMktg_lo_res

FULL DISCLOSURE (And before you think I’m just resented, here): I was the founding editor of Marketing y Medios, an English-language trade publication co-branded with Adweek, Mediaweek and Brandweek and I’m a regular blogger for AdAge.)

This entry was posted in Marketing & Advertising, Print media and tagged , , . Bookmark the permalink.

2 Responses to Adweek’s ‘Marketing Special’ Unveils Shocking Revelations About U.S. Hispanics

  1. Compudito says:

    Bueno, en todos los casos se va viendo que el crecimiento del mercado latino va incrementando dia dia en Los Estados Unidos. Nosotros estamos seguros que entre mas atencion se le ponga al mercado mas se vera el incremento de finanzas. Eso si, si se sabe cual es el resultado final.

  2. Marcelo Salup says:

    Yep, amazingly empty.

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