Aeroméxico is offering Americans hefty discounts to travel to Mexico. How hefty? Well, this depends –says Aeroméxico– on said Americans’ percentage of “Mexican heritage,” whatever this means.
The problem? Judging from this new campaign (executed by Ogilvy), not all of these die-hard Americans seem to be thrilled to learn they are, well, part Mexican –even if this means they can fly to Mexicou on the cheap.
It is no secret that international air travel is undergoing a severe financial crisis; with fuel costing a lot of money and all. But airline owners are a creative bunch and have found “innovative” ways to make additional cash, including charging us extra money to use the bathroom; to take an extra piece of luggage or to seat between rows 5 through 45.
But Mexican airline Aeroméxico has gone even further and is now using its aircrafts to pitch the latest installment of Iron Man, which by the way pulled almost $36 million since opening in Mexico less than two weeks ago.
So, I’m not sure what they are waiting for. Just change the company name to IronMéxico and get the whole thing over with.