Tag Archives: Bimbo

Bimbo’s ‘Negrito’ Goes Rasta with ‘Negrito Raztachoc’

If you thought Bimbo’s decision to drop the name ‘Negrito’ from one of its decades-old brands was final, think again. A “correspondent” of this blog in Ixtapa, Zihuatanejo has spotted this treasure, now in vanilla flavor. (And no, it’s not … Continue reading

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Beware the Giant Afro While Driving in Mexico City

And just when I thought the whole Negrito Bimbo marketing couldn’t get any worse, @elderriver this week spotted this Bimbo moving ad in Mexico City.

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1983 vs. 2012: Watch the Evolution of the Mexican ‘Negrito’

If you have ever been to Mexico, chances are you’ve eaten or at least seen a Negrito, an ubiquitous chocolate sweet produced by Mexican food giant Grupo Bimbo and sold pretty much in every tiendita around the country. I ate one as recently … Continue reading

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Messi Stars in New Bimbo Commercial, Features Clueless Mom

Hold your jokes about the whole ‘Bimbo’ name thing. The Mexican food giant has tapped fútbol cutie Lionel Messi to pitch its allegedly super enriched white bread. I love Messi, but the clueless soccer mom is awesome, too.

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