If you thought Bimbo’s decision to drop the name ‘Negrito’ from one of its decades-old brands was final, think again.
A “correspondent” of this blog in Ixtapa, Zihuatanejo has spotted this treasure, now in vanilla flavor.
(And no, it’s not old: This Raztachoc is good through May 7, 2014)
Click here to see Bimbo’s negrito “evolution” through the years.
Photo: Begoña Lozano
And just when I thought the whole Negrito Bimbo marketing couldn’t get any worse, @elderriver this week spotted this Bimbo moving ad in Mexico City.
If you have ever been to Mexico, chances are you’ve eaten or at least seen a Negrito, an ubiquitous chocolate sweet produced by Mexican food giant Grupo Bimbo and sold pretty much in every tiendita around the country.
I ate one as recently as last month, and while the taste has not changed a great deal, its advertising has.
Hold your jokes about the whole ‘Bimbo’ name thing. The Mexican food giant has tapped fútbol cutie Lionel Messi to pitch its allegedly super enriched white bread.
I love Messi, but the clueless soccer mom is awesome, too.