Bimbo’s ‘Negrito’ Goes Rasta with ‘Negrito Raztachoc’

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If you thought Bimbo’s decision to drop the name ‘Negrito’ from one of its decades-old brands was final, think again.

A “correspondent” of this blog in Ixtapa, Zihuatanejo has spotted this treasure, now in vanilla flavor.

(And no, it’s not old: This Raztachoc is good through May 7, 2014)

Click here to see Bimbo’s negrito “evolution” through the years.

Photo: Begoña Lozano

This entry was posted in Food, Latin America, Marketing & Advertising, Mexico, Racism and tagged , , . Bookmark the permalink.

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