What Took Them so Long? Ubisoft Preps Summer Launch of ‘Call of Juárez: The Cartel’

What do you do upon learning that more than 6,000 people have died in drug-related violence en Ciudad Juárez in only one year?

If you are MAC-Rodarte, you launch a line up of make-up. And if you are a U.S.-based videogame developer you launch a game.

That is exactly what Ubisoft Entertainment will be doing this summer, when it is set to release Call of Juarez: The Cartel, an “exciting” adventure that engages users to:

“Embark on a bloody road trip from Los Angeles to Juárez, Mexico […] immersing yourself in a gritty plot with interesting characters and a wide variety of game play options.”

Yeah, that sounds like fun… morons!

MAC-Rodarte Juárez-Inspired Makeup Line Not Such a Good Idea Anymore

It was just a matter of time.

The not-so-brilliant founders of MAC and Rodarte today issued statements of apology for their cosmetics’ unfortunate choice of name. Among the Mexico-inspired cosmetics line ready to be launched, they created a series of blushes, lip glosses, eyeshadows and nail polish in shades of “factory,” “Juarez,” “Ghost town,” “del Norte,” and “quinceañera.”

You either have to be a moron, or a complete tofu-brain as my friend says, to come up with that. But either way, you can read both companies’ one-graph apologies here:

What is next? The Mexico City-inspired “kidnapper tote bag” or the “drive-by shooting pumps”?