Marketing Executives to be Immersed in Culture and Diversity… at a Miami Supermarket

Unlike regular Publix, Publix Sabor sells papas, refrescos and frijoles, instead of potato chips, sodas and beans.

Hispanic marketers and agencies are heading this weekend to Miami for the ANA Multicultural Marketing & Diversity Annual Conference.

And what better way to showcase diversity than immersing attendees to a genuine Hispanic experience?  Organizers have partnered with AHAA, to take attendees to a Cultural Immersion Tour, which, according to the agenda:

[…] will start at Publix Super Market’s 61,000-sq. ft. SABOR store in Hialeah, where attendees will sample an assortment of Hispanic Publix Deli plates.  Store management will guide small groups of attendees through the various departments and highlight products, such as Publix’ line of Hispanic brand products.”

For reasons I have yet to comprehend, this blogger has NOT been invited to such Cultural Feast, but perhaps things will change when they realize I actually go into full Mexican gear when cooking and stuff.

We’ll see.

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