Honor Your Heritage. Eat Pizza. Drink Pepsi. Be Fat

2004.10.01.obese_childrenHispanic Heritage Month is in full swing now, and because there is never a better time to celebrate our heritage, Pizza Patrón has partnered with Pepsi Co. to bring us “!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio” [sic]

Notwithstanding the lack of proper punctuation, the special promotion has been “specifically designed to honor Latin culture” by having us indulge in unhealthy amounts of fast-food and soda.

According to a story in QSR:

With any 2-liter purchase of Pepsi products through September 30, customers will receive a free phone egrip Non-Slip Strip. The egrip […] features the Pizza Patron and Pepsi logos, as well as Pizza Patron’s slogan, “Latin Life, Enjoy.”

Latin Life, Enjoy?

What ever happened to Dr. Manny Alvarez and his Hot Latin Diet?

Guess Who Will be Pitching This Weekend at Yankee Stadium?

Very rarely Every now and then Hispanic Heritage Month gives us some pleasant surprises, like this coming Saturday, when Justice Sonia Sotomayor will come off the bench… and onto the Yankees field to toss the ceremonial first pitch at Yankee Stadium, before the New York Yankees take on the Boston Red Sox.

“Having Justice Sotomayor, a South Bronx native, participate in our yearly Hispanic Heritage Month celebration is very exciting, as she is an inspiration to so many,” the Yankees’ director of Latino Affairs, told the local media.

We wish Ms. Sotomayor a safe pitch and hope she will have the time to enjoy some of the “Latin delicacies” the venue has to offer, including $5 empanadas at Goya’s Salsa on the Go food stand.

Yumi!