Remember that nonsensical trend of putting “eñes” where they don’t belong just to make something look –and sound– more authentically “Latino?”
Well, it looks like salsa makers and Hispanic journalists organizations are not alone in this thing. The latest to jump on the nonsensican “eñe wagon” (or should I say “wagoñ?”) is The Hispanic Star, a non-for-profit organization that seeks to “raise awareness of the contributions of the Hispanic community to the United States.”
According to its latest mailer, the Hispanic Star wants us to SAVE THE DATE and celebrate the 2020 Hipanic Heritage… Mñnth [SIC] which I believe it’s nonsense English for the word “month”.
I get it. As we approach the dreaded Hispanic Heritage Month, corporations, politicians and NGOs want to sound all cute and Latin in order to properly pander to my people, but how about learning first to put the “eñe” where it DOES belong? Like in “jalapeño?” for example?
I don’t know you, but I was frankly getting tired of all this “Hispanics are great,” “Hispanics are awesome,” “We are all Mexicans” rhetoric.
Luckily, the month-long marketing fiesta known as Hispanic Heritage Month is finally over, so media can get their butt back to reporting regular Hispanic stories, in which my people are no longer a colorful, boisterous bunch, but simply “probable cause” for traffic stops, frisks, deportation, etc. To wit.
So enjoy your next eleven months of non-Hispanic-Heritage. See you in 2016!
In yet another sign of the circus that the political/entertainment “Hispanic” environment has become, a group of “prominent” Latino musicians (i.e. Emilio Estefan et al) will be getting together to record We’re all Mexican, which according to Billboard magazine:
…. is a celebration of Hispanics and our accomplishments.
I think this basically means the celebration of the accomplishments of Estefan et al but we’ll see.
The track, set to be released later in September, will also includereggaeton singer Wisin, Wyclef Jean and even a Spanish-American chef.
Not to be outdone by the likes of Mattel and Oscar Mayer with their Latin-inspired dolls and Hispanic-targeted cold cuts, Nestlé’s Cofee Mate is launching a series of “Latin-inspired products” and promoting them on Twitter with a super inventive Latin handle: #LatinTouch.
The latest to join the festive fray is Juan Luis Guerra, the Dominican icon who gave us Bachata Rosa, La Bilirrubina, Si tú te vas and other glorious merengue classics. Guerra has partnered with McDonald’s NYC Metro to take Latinos on a journey of spicy flavor that “will culminate with a surprise concert to be announced at a later date in New York City.”
I don’t know you, but I can’t wait to get my hands on an authentic Hispanic McDonald’s meal and dance to the tune of: ♫ Ojalá que llueva McCafé en el campo…. lah, lah, lah…♪
This year, though, this blogger would like to take a moment to highlight an upcoming beauty pageant that promises to become the event of the year (in the Dallas area, that is.) It’s the Miss Gay Hispanidad contest, offering Hispanic gays (presumably only men) the opportunity to make $2,000 by presenting themselves in a typical “Latin” outfit, bathing suit or gala dress.
Miss Gay Hispanidad takes place Sept. 26 at -where else?- the Kaliente Discotec [sic.]
Calling on my Hispanic gay friends: Will-You-Please-Take-Me????
Last time I checked, Latino families and their multiple mocosos loved to go to the Magic Kingdom of Disney to sing, dance and ride along with their non-Hispanic counterparts. But as a gesture to its growing Hispanic clientele, Disney Latino has produced a super-terrific, culturally-relevant video celebrating Hispanic Heritage.
I personally prefer this other Disney-themed cumbia.
Yes, that is correct. On Friday, Sept. 16 Southwest flight attendants and crew will lead passengers in flight, at airport gates and airport ticket counters to join in and sing along. Per a press release sent out today by the airline’s Hispanic ad agency, Dieste:
“This is the way Southwest Airlines, headquartered in Dallas, Texas, found to show their respect and appreciation for the Hispanic community.”
I don’t know you, but this blogger will feel respected -and very much appreciated- if she were to get cheaper tickets and less stripping and frisking at the airports.
Hispanic Heritage Month is in full swing now, and because there is never a better time to celebrate our heritage, Pizza Patrón has partnered with Pepsi Co. to bring us “!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio” [sic]
Notwithstanding the lack of proper punctuation, the special promotion has been “specifically designed to honor Latin culture” by having us indulge in unhealthy amounts of fast-food and soda.
Very rarely Every now and then Hispanic Heritage Month gives us some pleasant surprises, like this coming Saturday, when Justice Sonia Sotomayor will come off the bench… and onto the Yankees field to toss the ceremonial first pitch at Yankee Stadium, before the New York Yankees take on the Boston Red Sox.
“Having Justice Sotomayor, a South Bronx native, participate in our yearly Hispanic Heritage Month celebration is very exciting, as she is an inspiration to so many,” the Yankees’ director of Latino Affairs, told the local media.
We wish Ms. Sotomayor a safe pitch and hope she will have the time to enjoy some of the “Latin delicacies” the venue has to offer, including $5 empanadas at Goya’s Salsa on the Go food stand.