Tag: Latino

Looking for a Place to Fix Your Latino Computer?

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Photo: Laura Martínez/Silver Spring, MD

In an increasingly Latinoized USA, we have seen (and this blog has dutifully documented) the birth of the Hispanic cheese; the deliciously weird tortilla-flavored chocolates; the Mexican Coca-Cola and even a Hispanic lettuce to go with your Hispanic tuna and your Hispanic mayonnaise.

So it was just a matter of time before small business owners jumped on the Latino wagon to create culturally-relevant businesses, like this computer store and Internet service outlet I spotted last weekend in Silver Spring, MD.

Why I Will Never Identify with Disney’s ‘Latina’ Princess

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I was totally going to pass on the whole “Disney has a Latino princess” “news.” But then I saw the “outrage” coming out from Latino-defense groups, including the Latino Coalition of Latino Groups that Defend Latino Things and Get Totally Pissed at Latino things on Mainstream Media… and other similar outlets.

The last straw came when NBC News’ Natalie Morales came out to say that she totally feels identified by Sofía, which made me get up from my afternoon siesta and take a stand, literally.

I feel duped. How on Earth am I supposed to feel identify with Sofía if, –according to Disney’s executives themselves– she is half-Enchancian and half-Galdizian, and I’m only half-chilanga and half-tapatía?

Can somebody please explain?