Several reasons, actually: Los Tigres del Norte do the Super Bowl LIV.
I’ve never been a fan of so-called American football –and you wouldn’t catch me dead watching hours upon hours of a Super Bowl. But all this will very likely change on Sunday, February 2, 2020 when my favorite band EVER is set to star in the opening video for Fox Sports’ broadcast of Super Bowl LIV.
Per a company press release:
Los Tigres del Norte and FOX Deportes joined forces for the first time to create a video, filmed in San Jose, celebrating the legacy of Los Tigres del Norte, the 100 seasons of the NFL, and the passion felt by Hispanics for football.
Okay, I might just watch my tigres doing their thing and then move onto more interesting things (happy hour at my local pub probably), but still… ¡Ajúa!
Say what you will about Texas (and I say a lot of not-so-nice things) but Democratic congressman Beto O’Rourke not only has a reported 62 percent of the Latino vote in the Texas senate race (vs. Rafael “Ted” Cruz) but he’s like a fan of this blogger’s FAVORITE Mexican band ever. Yes, Los Tigres del Norte have endorsed Beto and Beto and Los Tigres are, like, BFFs now.
For the uninitiated, you can read this New Yorker profile of Los Tigres del Norte or simply click below. This is not the best video out there, but if you’re fortunate enough to understand Spanish, these lyrics are, like, WOW*…
Here’s my humble attempt to translate this song…
They already yelled at me a thousand times That I must return to my land Because there’s no room for me here Well, I want to remind the gringo
I did not cross the border The border crossed me America was born free It was men who divided it
They painted the line For me to jump and now they call me an invader It is a well-marked error They stole eight states from us, who is here the invader?
I am a foreigner in my land And I do not come to give them war I am a hard worker
And if history doesn’t lie Here he sat in the glory, the mighty nation Among brave warriors Indians from two continents, mixed with Spanish
And if we go to the centuries We are more American We are more American That the son of Anglo-Saxon
And if the story does not lie Here he sat in the glory, the mighty nation I entered brave warriors Indians from two continents, mixed with Spanish
And if it comes to centuries We are more American We are more American That the sons of Anglo-Saxons
You guys know I’m a sucker for Los Tigres del Norte, literally one of my top 5 favorite bands in the whole wide world. But… using a corrido about a notorious Mexican drug dealer (wink, wink) is just weird.
Yes, sir. The “Hispanic trailer” of the upcoming Dreamworks movie features none other than El Jefe de Jefes, one of Los Tigres’ most famous songs and one that is basically an ode to a notorious drug lord.
I can only imagine the following scene at the marketing department of either the production company or their advertising agency:
Marketing person # 1: Let’s make this trailer “Hispanic”
Marketing person # 2: Great idea. Let’s call Juan; Juan speaks Spanish. Juan, can you think of a song about .. a boss?
Juan: Yes! El Jefe de Jefes!
¡Ajúa!
Someone at Dreamworks is going to have to do a lot of explaining to their non-baby boss.
In the latest episode of the political joke we’re now living, Rep. Mike Conaway from Texas just told The Dallas Morning News (apparently with a straight face) that the Democrats using Mexican singers, charros,mariachis and soap operas to lure Hispanics to the Hillary Clinton campaign is pretty much the same thing as the Russian hacking scandal.
Per Conaway himself:
“Harry Reid and the Democrats brought in Mexican soap opera stars, singers and entertainers who had immense influence in those communities into Las Vegas, to entertain, get out the vote and so forth.”
And this, says Conaway, should be considered “foreign influence […] If we’re worried about foreign influence, let’s have the whole story.”
Really? Last I checked, many of those colorful people seen singing on stage or hosting taco-filled fiestas for Hillary were actually U.S.-born or U.S. citizens (Los Tigres del Norte, Julieta Venegas, Vicente Fernández, etc.) but anyway, they were not sneaking behind the Web to hack an election were they.
Volaris, the Mexican low-cost airline that lets you fly from Toluca to Oakland for only $148 round-trip, is now offering norteño music fans the chance to see Los Tigres del Norte perform at 33,000 feet above the ground.
Yeah, that’s right. Volaris has partnered with Bandamax to launch Vuelo Volaris – Bandamax, a promotion offering 40 lucky winners the chance to fly on August 12 between Toluca and Los Angeles and watch Los Tigres perform live while you fly (and presumably when the passenger seat belts lights are off.)
If you thought fancy colleges were for suckers, think again: Los Tigres del Norte, the adorable band of originally undocumented norteño musical brothers on Tuesday (May 19) gave a crash course on Business at the university. Why? Because they make much more money than you, me and all Ivy-League graduates together: $150 million in 2004, according to some press reports.
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