Tag Archives: PepsiCo.

Mariachi Doritos Bring a Little Mexican Joy to Otherwise-Gloomy Brits

Turns out Americans are not the only non-Mexicans who take pleasure in eating and drinking “spicy” stuff around Mariachis. The Brits, too, owe it to my people for bringing the party to the party (whatever that means.) PepsiCo’s Doritos brand … Continue reading

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At Last, a Marketing Program I Can Embrace

There is nothing like free cash to get people do anything (even eat more junk food.) According to Advertising Age, one of Mexico’s most successful ongoing marketing promotions is Sabrilana, in which PepsiCo’s Mexican subsidiary Sabritas is stuffing mucho dinero into the … Continue reading

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