Please tell me I am delirious or suffering from some kind of exhaustion-fueled maladie and none o this is true.

Turns out some great marketing mind over at Target Stores has come up with the Bullseye Bodega, offering not only online coupons, but heavily “discounted items in a store-within-a-store.”

Click here for a hilarious video review by the folks over at LatinoRebels.

So now you know.

You’re Hispanic and don’t shop at the Bullseye Bodega? Shame on you!