Do you know what day is today?
It is “El Día Nacional del Pancake,” or National Pancake Day, an annual celebration which dates back to the 15th century, but has become a valuable marketing vehicle for … pancake restaurants, of course.
In a quirky 30-second spot airing these days on the Univision and Telemundo affiliates in the New York City area, U.S. Senator Robert Menendez invites Latinos to join him in this very special celebration by visiting their local IHOP (International House of Pancakes), which will donate 10% of sales to food banks throughout the states of New York, New Jersey and Southern Connecticut.
Of course Mr. Menendez forgets to make a full disclosure. Not only IHOP is the perfect brand to be behind the P.R. effort, but it is actually his favorite eatery in the world! It is almost impossible to forget that 24 hours after winning a full term in the U.S. Senate, Menendez made his first public appearence at a local IHOP in Union City, New Jersey, his hometown.
Press reports at the time (November 8, 2006) stated Menendez even went as far as to ask a manager for a list of restaurants across the Garden State so he could stop in for a bite while on the campaign trail. However, what Menendez seemed to avoid in his latest pitch for IHOP is the fact that he is actually on an Atkins Diet: a manager at IHOP boasted he knew the Senator’s breakfast choice by heart: “Hash and eggs, over medium, rye toast with butter on the side and coffee with cream and equal, plus a glass of water.”
Mmm, Qué paso con el pancake Senator?
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