And Now… Hispanic Cheese!

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You gotta love marketers, always so concerned with giving us -Latinos- a taste of our home countries.

This time the good deed comes courtesy of Nash Finch Co., the Minnepolis $4.6 billion-annual-sales wholesaler that is taking its Avanza Supermarkets to the growing Hispanic population of Omaha. According to a story this week in Progressive Grocer magazine, “The remodeled store will include more than 400 produce items […] a bakery featuring selections of Latino pastries and rolls; and Hispanic cheeses.”

So, while someone comes forward to inform me what Hispanic cheeses are all about, I’m off to make myself a quesadilla with a good, old queso de Oaxaca.

Smile, say cheese and have a great Hispanic Weekend!

Who is offending who?

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Now that the Mexican government has decided to “fully” investigate Paulina Rubio for potentially “desecrating” the Mexican flag… it might also want to spend the same energy and television air-time in investigating Mr. Vicente Fox for alledgedly robbing us blind and leaving us more naked that Rubio herself.

The details of the so-called investigation into Paulina’s posing are now becoming ridiculous: press reports have quoted Director of Democratic Culture and Civic Promotion (don’t you love this title?) Jose Castillo saying Paulina Rubio’s photos [published on Cosmopolitan magazine] must be examined to see whether the article in question is a genuine flag, apparently the only circumstance on which it would be considered an offense.

If you ask me, Paulina can pose naked wherever and however she wishes. My ‘patriotism’ would not be hurt. It would be painful, though, to find out you can still get away with embezzlement, and then make cheerful appearances on U.S. television.

¿Cómo que no? ‘El País’ Reclaims Accent

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Starting Oct. 21, EL PAIS, Spain’s most-widely circulated paper, is getting rid of its diphthong (bet you didn’t know this word!) and reclaiming its rightful accent over the “i” so that it will now read EL PAÍS (as opposed to EL PAIS.)

An upcoming redesign will incorporate spelling norms dictated by the Real Academia de la Lengua Española, which in 1999 declared capital letters should be spelled with an accent. Finally! said proponents of the accent.

La renovación que EL PAÍS emprenderá el próximo día 21 no sólo afectará al diseño de sus páginas y a la manera de contar las noticias. Los cambios afectarán incluso a la cabecera. La marca EL PAÍS se escribirá con tilde para que su grafía no entre en contradicción con las normas ortográficas que se aplican en el resto del periódico.

Mexicans ‘Quieren’ Taco Bell… Do They?

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Aren’t Mexicans lucky? Not only they will now have access to Ugly Betty, but they will be able to enjoy the show while savoring a delicious… tacostada from Taco Bell!

The company, a unit of Yum Brands, this week said it will return to Mexico after a failed attempt 15 years ago, in hopes of establishing up to 300 franchises in the country. But don’t think it will get away with murder: Taco Bell has said that what they call “tacos” here in the U.S. (those hard-shell yellow things probably made in China) will be called “tacostadas” south of the border … see? it’s because we know what a taco looks like!

Steve Pepper, Taco Bell’s general manager in Mexico, insists the company doesn’t pretend to insult Mexicans by selling its products as “typical.” In fact, Mr. Pepper informs us the menu will use the word “spicy,” not “picante,” –which coming from a guy called Pepper should give the information some kind of credibility.

Ay, ay, ay, yo no quiero Taco Bell!

Mexico’s Cable Line Up Gets Uglier

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Mexican TV viewers are bracing for a traumatic event: Ugly Betty, the English-language, U.S.-produced remake of the Spanish-language Colombian telenovela Betty la Fea, is ready to make its debut in Mexico… in English, with Spanish-language subtitles. (Sounds like the “historic” Univision Spanish-language-English debate

According to Reforma newspaper Ugly Betty is ready for its debut soon via the Sony Entertainment channel, giving my fellow Mexicans yet more crap to watch (this time Made in U.S.A.)

Can Somebody Please Give me an Award? (I’m Hispanic!)

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That’s it! Now that Billboard magazine and the Hollywood Reporter have named America Ferrera “Hispanic Woman of the Year,” (with a gala and whole enchilada included) I decided there is no reason for me not to be nominated for something —whatever (I’m not that picky).

So while I wait for some organization to realize I’m here and contact me with the great news, I am hereby nominating myself as the “Disgruntled, non-Famous, Certainly-not-Mainstream, Harlem-Beaner-Blogger of the Week.”

And if you think I have no reasons to support my claim, check out just a few of the awards that are out there (so many awards so little time to win them all!).

-Hispanic Entrepreneur of the Year (Hispanic Business Magazine)

-Hispanic Businessman of the Year (U.S. Hispanic Chamber of Commerce)

Hispanic Businesswoman of the Year (U.S. Hispanic Chamber of Commerce)

-Hispanic Engineer of the Year (NASA)

-Hispanic Science of the Year (The Museum of Science and Industry)

-Hispanic Journalist of the Year (Hispanic Media Awards)

-Inspiring Young Latinos (Selecciones magazine)

-Hispanic Heritage Award (Hispanic Heritage Foundation)

-Hispanic of the Year (Hispanic Magazine)

-Latino Lawyer of the Year (Hispanic National Bar Association)

-Hispanic Nurse of the Year (The Hispanic Nurses)

…The list goes on, and on, and on….

Retiring in Mexico is Great! (If You’re not Mexican)

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Speaking of being rich in Mexico, International Living magazine has named my native country as the world’s “number one” retirement haven, moving four spots since the last ranking one year ago.

Achieving this “honor,” the magazine informs us, was a combination of many factors:

Mexico offers the perfect mix of centuries-old traditions and contemporary lifestyles. Moving to Mexico means you can still have all of the amenities you grew accustomed to north of the border: cable TV, high-speed Internet, and modern home appliances. And if you prefer, when you move to Mexico you can even bring all of your favorite things with you without paying import taxes.

Of course Mexicans shouldn’t get too excited. This, of course, applies only if you are a gringo (and maybe –just maybe– a Canadian). After all, you don’t have to sweat to get a visa, nor you have to pay a pollero or risk your life jumping an electrified fence to get there.

But if the above is not convincing enough, check this out:

Goods and services cost less, so you can afford the kinds of luxuries only the very wealthy enjoy up north: a maid, a cook, and a gardener for example. In your retirement here, you’ll have time to volunteer at the local school, time to golf in the mornings, time to relax on the beach…time to savor life.

All of this without mentioning all the cheap Coronas and bikini-clad chicas ready to give you pleasure on top of a hamaca. Ay, ay, ay! “Yo querer mucho Mexico!”

Fox Choses to Share His ‘Wisdom’ Only With Gringos

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Vicente Fox is one tricky bastard. While Mexican authorities and legislators investigate the legality of some of his fortunes, the former president has launched Revolution of Hope, an English-language book out this week in the U.S.

The book, which The Economist labeled as “lightweight”, has a price tag of $18.45, beating the words of other politicians, including Bill Clinton’s Giving ($14.97) and Barak Obama’s The Audacity of Hope ($10.17) and José María Aznar’s Eight Years as Head of State ($17.90)

Well at least he couldn’t beat Alan Greenspan, whose The Age of Turbulence can be found for $20.99 at Amazon.com.

Lies That Reach for the Stars

 

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Just when I was getting green with envy at Penélope Cruz’ perfect, telescopic eyelashes, the company pitching them as “reaching for the stars” acknowledges they are, well, fake.

After a series of complaints before Spain’s main consumer advocate group, Consumidores en Acción, cosmetics giant L’Oréal has now modified its television commercial.

In the TV spot currently being broadcast in Spain viewers can see a tiny message on the botton of the screen that reads: “anuncio realizado con inserciones de pestañas” (commercial done with lash inserts.) Oh, dear!