And Just When You Thought the Whole ‘Ugly Betty’ Marketing Thing was Over…

I thought I had seen everything (from the unimaginable to the ridiculous) surrounding the Ugly Betty marketing phenomenon… until the English came up with a special-edition Diet Coke Ugly Bottle promotion that is sweeping London and turning young Brit teens into wearers of Guadalajara-labeled ponchos.

The pink leopard-ish bottle even comes with stickers that you can put on it because, you know, there is nothing like placing a sticker on your soda to make your beverage experience more refreshing.

For a behind-the-scenes video surrounding the latest Ugly Betty brouhaha click on the video below.