Mexican Luchadores Ask Hispanics to Pleeeease Wear a Mask

El que se quita la máscara, pierde la lucha.

As every Mexican knows, in any good Lucha Libre match, the one who loses their mask pretty much loses the fight.

With this premise in mind, advertising agency d’expósito & Partners has launched “Lucha vs. El Virus,” a PSA campaign aiming to engage Hispanics to protect themselves against COVID-19 and comply with public health practices during the pandemic, which has severely hit the Latino community in the U.S.

“We played with the double meaning of the Spanish word lucha,” Paco Olavarrieta, CCO at d expósito & Partners, told ADWEEK. “On one hand, lucha means to fight or to struggle and is used figuratively to express that one is working hard or continuing in the fight. On the other hand, lucha is embedded in the name lucha libre, where luchadores wear masks to hide their true identity.”

A Spanish-language PSA has been running on Univision, Telemundo and CNN en Español, while an accented English version of the video just got picked up by NBC and CNN.

The same spot is also available in an accented English version, which you can watch below:

Via: ADWEEK

Netflix Preps Series about Rich, Scandinavian-Looking Mexican Moms

And just when you thought you had seen enough Scandinavian-looking people on Mexican television, Netflix has announced a long list of upcoming films and TV series that will be proudly made in Mexico.

Among the new series there’s Madre solo hay dos, a 10-episode series, that tells the story of “two very different women who come to face with each other uppon finding out their babies were accidentally exchanged at birth.” And –as one would imagine– the protagonists (Ludwika Paleta and Paulina Goto) have to be very blond and fair-skinned because that’s the only way a mostly indigenous, “brown country” would mess up such a situation, right?

Via: CNET en Español

The Oscars Are Still White, but the Oscar Statuette Is Mexican

It is no secret that Hispanics continue to be underrepresented in the entertainment business (that is, when they don’t call us to play the maid or the mean narcos.)

But some of us couldn’t care less, because there is something far more interesting: The 8-pound, 24-carat-gold-plated statuette that will be handed out at the Academy Awards Sunday night is said to be modeled after Emilio ‘El Indio’ Fernández, a Mexican director –and actor– who used to live in Hollywood in the 1920s.

And while many people still dispute that story, I believe it’s true and will remain true as far as this blog is concerned.

[Oh, and incidentally, El Indio Fernández was actually acquainted with my mom, who was Mexican although not really “colored,” but that’s a whole other story.]

¡Viva México cabrones!

Via: NPR

I May Have Found a Reason to Watch this Year’s Super Bowl …

Several reasons, actually: Los Tigres del Norte do the Super Bowl LIV.

I’ve never been a fan of so-called American football –and you wouldn’t catch me dead watching hours upon hours of a Super Bowl. But all this will very likely change on Sunday, February 2, 2020 when my favorite band EVER is set to star in the opening video for Fox Sports’ broadcast of Super Bowl LIV.

Per a company press release:

Los Tigres del Norte and FOX Deportes joined forces for the first time to create a video, filmed in San Jose, celebrating the legacy of Los Tigres del Norte, the 100 seasons of the NFL, and the passion felt by Hispanics for football.

Okay, I might just watch my tigres doing their thing and then move onto more interesting things (happy hour at my local pub probably), but still… ¡Ajúa!

Via: Fox Sports

Shanti Ananda Is Dead: RIP Walter Mercado

Adiós, Walter Mercado

Famed astrologer Walter Mercado passed away on the night of Nov. 2, 2019 in his natal Puerto Rico. According to multiple press reports, the flamboyant astrologer/actor/writer was in a bad shape for some time and finally perished from an apparent kidney failure.

Mercado, who had to change his name to Shanti Ananda following a bizarre legal battle, was known not only for his extravagant, sequin capes and shiny jewelry, but for sending his millions of followers a lot of amor and good fortunes in his daily horoscope readings.

Followers to this blogger will know I was particularly fond of the extravagant way he delivered his horoscope readings, like this time around Valentine’s Day when he had some good stuff to announce for us Taurus, “sons of Venus.”

Adiós, pues, Shanti-Walter whatever. Go read my mom her daily horoscope and rest in peace and with mucho, mucho, mucho… amor. 

La Reina del Sur Is Back –and She’s One Badass Mexican

Eight years after the debut of La Reina del Sur, Kate del Castillo (Teresa Mendoza) is back as a badass mexicana as La Reina del Sur Season 2 premieres April 22 on Telemundo.

La Reina del Sur Season 2 is set eight years after Mendoza disappeared into the U.S. Federal Witness Protection Program for bringing down a Mexican presidential candidate. Now, she is coming out of anonymity and is determined to reclaim her throne as the Queen of the South –while whacking a few bad hombres in the process.

The controversial Del Castillo became world famous not precisely because of La Reina del Sur but because of her secret meeting with Joaquin “El Chapo” Guzman Loera and the now infamous Sean Penn journalistic brouhaha.

WATCH as this Mexican sorts out all kinds of shit in order to get ahead of her game.

‘Texicanas’ to Chronicle the Lives of Lavish Latinas in San Antonio –for Some Reason

Not content with torturing us with its Mexican Dynasties nonsense, Bravo TV has announced a new Mexican-inspired project: Texicanas, a sort of  Latino Desperate Real Housewives that will chronicle the drama of… lavish Latinas in San Antonio, Texas.

According to Bravo TV:

Texicanas follows Penny Ayarzagoitia and her sophisticated gal pals through la vida loca — and rica — in the Alamo City as they juggle family and fun. Most of the women grew up in Mexico before making San Antonio home.

Judging from the preview (below) these ladies speak Spanglish; drink lots of fancy cocktails, go to shooting ranges for fun and attend parties featuring papel picado, because Mexico!

Texicanas is set to premiere on May 7 and this blogger cannot wait to not watch it.

Bodegas are a National Treasure; Just Don’t Ask the Owner for the Bathroom Key

It is no secret that bodegas are a wonder of sorts. No matter the time of day you will surely find all your basics. Late night-condoms? a Guadalupe Virgin candle? Emergency tampons? Terrible coffee? …. The bodeguero has your back.

Oh, but try not asking him to use the bathroom, unless you want to unleash a series of… hilarious musical events.

WATCH Saturday Nights’ Live (March 2, 2019 episode)

Santa Might be White, but He Wears a Sarape, Sings in Spanish

Photographic proof of Santa's Hispanicness -and penchant for singing in Spanish
Photographic proof of Santa’s Hispanicness -and penchant for singing in Spanish

I’m sorry, Megyn Kelly and your pals over at Fox News, but you’re not correct.

While I might agree with you that -at least judging from this photograph- Santa is “white,” it is undeniable that he is also Hispanic.

How else would you explain his wearing a sarape and singing to the tune of Feliz Navidad?

Gotcha!

Please note that I’m filing this blog post under the category of Latin celebrities, of course.

Netflix Sets Up a ‘Marijuana Maze’ –and Other Drug-Related Adventures in Manhattan. No, really

Netflix’ ‘Interactive Narcos: México Experience’ open Nov. 15 in the heart of Manhattan, just in time for El Chapo trial!

As part of its ongoing marketing efforts to promote the Nov. 16 premiere of Narcos: México, Netflix thought it would be an awesome idea to set up a marihuana maze –and other narco-related experiences in the heart of Manhattan.

Among other things, the Narcos: México Interactive Experience features a pop-up marijuana maze and a series of “photo-friendly moments” that promise to transport fans into the world of drug dealing and –hopefully– get them to watch the new series.

Per a company press release:

Guests will be transported back to the 80s in Guadalajara – choosing to walk the path of the  DEA or the cartel as they navigate a mirror-clad maze, wafting with the smell of cannabis. The Narcos: Mexico Experience features photo-friendly moments, dope swag and an eye opening experience of the historical occurrences reflected in the new series…and since no marijuana maze is complete without munchies, we’ve got churros, Mexican hot chocolate, and tequila to keep guests warm and in the Narcos: Mexico spirit.

And no, I’m not making this up. If you’re in New York City and have nothing better to do this weekend, you can actually go tour this thing for free. Oh and to make things even more exciting: El Chapo’s real life trial kicked off this week… in Brooklyn!

For more photos of the whole experience thing, CLICK HERE:

Via: CNET en Español

Netflix Readies Show about Rich, Scandinavian-looking Mexicans 🙄

What could possibly go wrong?

I’m sure at this point you’re well aware of Mexico’s Scandinavian-looking talent, the ones that get all the TV gigs and –unsurprisingly– hail from FRFs (Filthy Rich Families.)

Add one more to the list, as Netflix this week will premiere Made in Mexico, its first reality series about, well, rich, white Mexicans.

Produced by a non-Mexican production company (Love Productions USA,) Made in Mexico seeks to “cast a light on Mexico City’s wealthy families and their opulent lifestyles as it trails nine socialites.”

Made in Mexico debuts September 28 in all territories where Netflix is available and this blogger will be watching –of course.

Via: CNET en Español

 

SHOCKING: Light-skinned, Blond Mexicans are more Successful, Get Better Jobs: Study

Mexican güeritos in El Show de Cristina

The Mexican government has –finally– confirmed what this blogger has been hammering for, like, ages: The darker a person’s skin, the more difficult it is to get ahead in Mexico.

A study commissioned  by Mexico’s National Institute of Statistics and Geography (INEGI) concluded that skin color “has an influence on the level of education that people reach as well as the employment opportunities available to them.”

Oh, look! Scandinavian Mexicans

And that is not all. A previous study by Mexico’s National Council to Prevent Discrimination (CONAPRED), also showed that a whopping 20 percent of Mexicans’ “don’t feel comfortable with the color of their skin and many feel they had been discriminated against because of their physical appearance, mainly for being dark-skinned.

“Discrimination against people of brown complexion has been normalized for a very long time,” Evelia Reyes, a social and cultural history educator at the College of Mexico, told Mexico’s Animal Político.

You don’t say.

I’m no social worker or history educator and know almost nothing about research. But I’ve been watching Mexican television long enough to have an idea or two of where this whole “normalization” comes from.

Oh, and if you want to be further depressed, WATCH the video below. SIGH.

Via: El Universal

Having Ran Out of Ideas, Televisa Preps ‘Like,’ a ‘Multiplatform’ Telenovela for the Modern Masses

‘Like’ is a sequel to the super popular teen telenovela ‘Rebelde’

In an effort to lure the elusive teen audience, Mexico’s Grupo Televisa is working to bring us Like (Yes, Like as in “me gusta”) a teen telenovela that promises to “forever revolutionize” the novela genre.

And what kind of a revolution are we talking about here exactly?

“The goal is to introduce Internet and connectivity into the realm of telenovelas,” said producer Pedro Damián in an interview with Mexican television, explaining that –unlike your regular telenovela, Like is going to be a “multiplatform” one, because it will not only take place on TV, but on Twitter, Snapchat, Facebook and all that jazz.

But if none of the above is revolutionary enough for you, keep in mind this thing will take place in a “multiethnic school,” and feature kids from, like, a lot of countries and continents, that speak many languages, and… blah, blah, blah…

 

 

 

 

 

 

 

Via: Teleprograma

#ChapoKate Is Coming to a Netflix Screen Near You!

‘Cuando conocí al Chapo’ premieres Oct. 20 on Netflix.’

Not content with giving us plenty of drug-dealing action, first with a series about “Columbia’s” infamous narco Pablo Escobar, and then with the rebroadcast of Univision’s El Chapo, Netflix is at it again, this time with a “Docu-Series” starred and produced by Mexican actress Kate del Castillo.

Cuando conocí al Chapo has been produced by 25/7 Productions and Kate del Castillo Productions, and it will make its worldwide debut Oct. 20, 2017 on Netflix.

A first trailer was released today and features previously unseen footage about Del Castillo’s meeting with the notorious drug lord. The clip opens with Kate reading the first letter El Chapo sent her, while later she discusses the journey to meet him. “We didn’t know anything,” del Castillo says. “We didn’t know what was going to happen or where we were going. I got out of the car. I knew it was him. El Chapo sat right next to me. I was very scared.”

I don’t know you, but I prefer these two in piñata form.

Via: CNET en Español