As every Mexican knows, in any good Lucha Libre match, the one who loses their mask pretty much loses the fight.
With this premise in mind, advertising agency d’expósito & Partners has launched “Lucha vs. El Virus,” a PSA campaign aiming to engage Hispanics to protect themselves against COVID-19 and comply with public health practices during the pandemic, which has severely hit the Latino community in the U.S.
“We played with the double meaning of the Spanish word lucha,” Paco Olavarrieta, CCO at d expósito & Partners, told ADWEEK. “On one hand, lucha means to fight or to struggle and is used figuratively to express that one is working hard or continuing in the fight. On the other hand, lucha is embedded in the name lucha libre, where luchadores wear masks to hide their true identity.”
A Spanish-language PSA has been running on Univision, Telemundo and CNN en Español, while an accented English version of the video just got picked up by NBC and CNN.
The same spot is also available in an accented English version, which you can watch below:
Among the new series there’s Madre solo hay dos, a 10-episode series, that tells the story of “two very different women who come to face with each other uppon finding out their babies were accidentally exchanged at birth.” And –as one would imagine– the protagonists (Ludwika Paleta and Paulina Goto) have to be very blond and fair-skinned because that’s the only way a mostly indigenous, “brown country” would mess up such a situation, right?
It is no secret that Hispanics continue to be underrepresented in the entertainment business (that is, when they don’t call us to play the maid or the mean narcos.)
But some of us couldn’t care less, because there is something far more interesting: The 8-pound, 24-carat-gold-plated statuette that will be handed out at the Academy Awards Sunday night is said to be modeled after Emilio ‘El Indio’ Fernández, a Mexican director –and actor– who used to live in Hollywood in the 1920s.
And while many people still dispute that story, I believe it’s true and will remain true as far as this blog is concerned.
[Oh, and incidentally, El Indio Fernández was actually acquainted with my mom, who was Mexican although not really “colored,” but that’s a whole other story.]
I’ve never been a fan of so-called American football –and you wouldn’t catch me dead watching hours upon hours of a Super Bowl. But all this will very likely change on Sunday, February 2, 2020 when my favorite band EVER is set to star in the opening video for Fox Sports’ broadcast of Super Bowl LIV.
Per a company press release:
Los Tigres del Norte and FOX Deportes joined forces for the first time to create a video, filmed in San Jose, celebrating the legacy of Los Tigres del Norte, the 100 seasons of the NFL, and the passion felt by Hispanics for football.
Okay, I might just watch my tigres doing their thing and then move onto more interesting things (happy hour at my local pub probably), but still… ¡Ajúa!
Famed astrologer Walter Mercado passed away on the night of Nov. 2, 2019 in his natal Puerto Rico. According to multiple press reports, the flamboyant astrologer/actor/writer was in a bad shape for some time and finally perished from an apparent kidney failure.
Mercado, who had to change his name to Shanti Ananda following a bizarre legal battle, was known not only for his extravagant, sequin capes and shiny jewelry, but for sending his millions of followers a lot of amor and good fortunes in his daily horoscope readings.
Followers to this blogger will know I was particularly fond of the extravagant way he delivered his horoscope readings, like this time around Valentine’s Day when he had some good stuff to announce for us Taurus, “sons of Venus.”
Eight years after the debut of La Reina del Sur, Kate del Castillo (Teresa Mendoza) is back as a badass mexicana as La Reina del Sur Season 2 premieres April 22 on Telemundo.
La Reina del Sur Season 2 is set eight years after Mendoza disappeared into the U.S. Federal Witness Protection Program for bringing down a Mexican presidential candidate. Now, she is coming out of anonymity and is determined to reclaim her throne as the Queen of the South –while whacking a few bad hombres in the process.
The controversial Del Castillo became world famous not precisely because of La Reina del Sur but because of her secret meeting with Joaquin “El Chapo” Guzman Loera and the now infamous Sean Penn journalistic brouhaha.
WATCH as this Mexican sorts out all kinds of shit in order to get ahead of her game.
Not content with torturing us with its Mexican Dynasties nonsense, Bravo TV has announced a new Mexican-inspired project: Texicanas, a sort of Latino Desperate Real Housewives that will chronicle the drama of… lavish Latinas in San Antonio, Texas.
Texicanas follows Penny Ayarzagoitia and her sophisticated gal pals through la vida loca — and rica — in the Alamo City as they juggle family and fun. Most of the women grew up in Mexico before making San Antonio home.
Judging from the preview (below) these ladies speak Spanglish; drink lots of fancy cocktails, go to shooting ranges for fun and attend parties featuring papel picado, because Mexico!
It is no secret that bodegas are a wonder of sorts. No matter the time of day you will surely find all your basics. Late night-condoms? a Guadalupe Virgin candle? Emergency tampons? Terrible coffee? …. The bodeguero has your back.
Oh, but try not asking him to use the bathroom, unless you want to unleash a series of… hilarious musical events.
WATCH Saturday Nights’ Live (March 2, 2019 episode)
As part of its ongoing marketing efforts to promote the Nov. 16 premiere of Narcos: México, Netflix thought it would be an awesome idea to set up a marihuana maze –and other narco-related experiences in the heart of Manhattan.
Among other things, the Narcos: México Interactive Experience features a pop-up marijuana maze and a series of “photo-friendly moments” that promise to transport fans into the world of drug dealing and –hopefully– get them to watch the new series.
Per a company press release:
Guests will be transported back to the 80s in Guadalajara – choosing to walk the path of the DEA or the cartel as they navigate a mirror-clad maze, wafting with the smell of cannabis. The Narcos: Mexico Experience features photo-friendly moments, dope swag and an eye opening experience of the historical occurrences reflected in the new series…and since no marijuana maze is complete without munchies, we’ve got churros, Mexican hot chocolate, and tequila to keep guests warm and in the Narcos: Mexico spirit.
And no, I’m not making this up. If you’re in New York City and have nothing better to do this weekend, you can actually go tour this thing for free. Oh and to make things even more exciting: El Chapo’s real life trial kicked off this week… in Brooklyn!
For more photos of the whole experience thing, CLICK HERE: