Polo Ralph Lauren Might be Overlooking Huge Branding Opportunity in Mexico

I don’t know you, but if I were the marketing fellows at Polo Ralph Lauren I would be jumping on a major branding opportunity going on right now South of the Rio Grande: For some strange reason, it looks like every crook, rapist, kidnapper, drug dealer we succeed in catching, show up wearing the exact same type of Polo Ralph Lauren shirt, looking as proud as I would be wearing a pair of Prada shoes.

Will Polo Ralph Lauren wake up and smell the café? If not, can the rest of us try to persuade these fellows to switch brands so at least some of us can make a little out of the whole thing? Por favor?!

Hat tip: Hazme el chingado favor

4 thoughts on “Polo Ralph Lauren Might be Overlooking Huge Branding Opportunity in Mexico

  1. Last week I saw a piece on the news about these shirts being the new hottest counterfeit trend in the “Tepito” market. A knockoff of what cost “The Barbie” and “JJ” a hundred plus dollars can be yours for the low price $150mn.

  2. Are you all stupid? Those drug tuggs are forced to wear the shirts in the same way a manikin wears clothes as to advertize the product. Someone in the mexican justice department owes Ralph Laurent stocks.

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