Go @Jaguares, Go @CervezaSol, Go @Twitter

Mexico is soooo ahead of, like, everybody else, that our soccer teams are embracing the Twitter craze like there is no tomorrow.

Take the Jaguares de Chiapas, a professional fútbol team, which this week launched an unusual campaign, using its players’ Twitter handles instead of their full names on their jerseys.

“Conscious of the age we live in, where we can all stay in touch through the Internet without regard to distance, Jaguares launched a campaign and realized various activities linked to Twitter,” the club said on its website.

Of course none of this would make any sense without the back up of a marketing partner, in this case Cerveza Sol, which is also being feature as -what else?- @CervezaSol.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.