Mexico is soooo ahead of, like, everybody else, that our soccer teams are embracing the Twitter craze like there is no tomorrow.
Take the Jaguares de Chiapas, a professional fútbol team, which this week launched an unusual campaign, using its players’ Twitter handles instead of their full names on their jerseys.
“Conscious of the age we live in, where we can all stay in touch through the Internet without regard to distance, Jaguares launched a campaign and realized various activities linked to Twitter,” the club said on its website.
Of course none of this would make any sense without the back up of a marketing partner, in this case Cerveza Sol, which is also being feature as -what else?- @CervezaSol.
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