Chinos, Latinos… Same Difference

I couldn’t make this stuff up if I tried…

Turns out Time Magazine’s much hyped March 5, 2012 cover about Latinos picking the next U.S. president (yeah, right) actually features a non-Latino person, who according to OC Weekly is half-Chinese half-Caucasian•

Time magazine promptly apologized but the damage is done and this blogger is having a blast!

•Per OCWeekly the trucho Latino is the third guy, from left, on top row. His name is Michael Schennum and he is a staff photographer at the Arizona Republic.

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7 Responses to Chinos, Latinos… Same Difference

  1. glostitt says:

    Ignorance…pure ignorance. Thank you for the post. We must continue to rise above it and luchar, luchar, luchar!

  2. richmx2 says:

    Perhaps he is not “Latino”, but the term is as nebulous as any “racial” category… i.e., subjective and rather meaningless. Besides, persons of Chinese and European ancestry are not unknown in Latin America, who … if they were in the United States and from a family with cultural roots in Latin America… would be “Latino”.

  3. I actually think this is an easy fix. The magazine has yet to come out. So just take out the “Yo Decido” and make it: 我决定. ¡Listo!

  4. dbv1025 says:

    I think what bugs me the most is that Latinos/Hispanics are not a “one note” ethnicity. We run the gamut from Afro-Latino to blonde/blue-eyed. All the faces on that cover are stereotypically Latino-looking (hence the Chino). I think TIME would have made more of an impact if they had genuinely attempted to illustrate the true depth of our culture.

  5. esnyder1288 says:

    I guess you’re not “latino” enough for time magazine if you aren’t dark y chino

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