Prudential Hopes to Connect with Latinos Using Nonsensical Hashtag in Spanish

I can only imagine what went on at the marketing pitch meeting for the above thing:

–Prudential Executive 1: We need to connect with Spanish-speaking latinos *and* let them know we can help them be prepared and get financially fit.

–Prudential Executive 2: Yeah, but the Prudential brand has to be prominent, and top of mind.

–Marketing dude: No se diga más. I got it!

Note: I was about to do some major research into this thing, but then I realized it has to do with Hispanicize, this blogger’s favorite Hispanic marketing conference, so everything makes sense now.

Here’s one of many tweets populating my timeline with calls of an upcoming #Prupárate Fiesta. 🙄

¡Participa en nuestra Fiesta Twitter #Prupárate #Hispz18 con @Prudential Marzo 22 a las 8pm ET! RSVP aquí: https://t.co/irMH1wPmV0 pic.twitter.com/lYsaNev7My

— DiMe Media (@dimemedia) 21 de marzo de 2018