Kate del Castillo Pitches Fragrance not Called Kate del Castillo

Kate

First came Paulina, then Shakira, Banderas, JLo and even José José. Now, my paisana, Kate del Castillo, is the latest celebrity to join the club of Latino celebrities pitching a fragrance.

But unlike previous launches, Kate’s fragrance is not called ‘Kate del Castillo.’ It is a fragrance launched by Avon called Flor Violeta, “a floral fragrance with hints of apples, violets and musk,” that Del Castillo describes as “freshhh and joeeful” in an impossibly cute Mexican accent.

Watch her do her thing here:

 

 

mun2 Really Knows How to Get me Out of Bed at 8:00 am

tacombi_mun2mun2 on Tuesday unveiled its 2013-2014 programming line up at a morning press conference in Manhattan. And just to make sure this blogger would get out of bed so early in the morning, it brought in tacos and the taqueros who make them.

The event, which featured appearances by Larry Hernández and the Horóscopos de Durango, included an early morning pachanga that included tacos, champagne and coffee inexplicably served in a burro-themed cup.

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The real party is tonight, so I will let you know if they ended up bringing out the strongest beverages and if they were still served on burro-themed cups.

¡Ajúa!

Univision’s Bárbara Bermudo Launches Clothing Line at -Where Else?- Pompis Store

Pompis

Latino celebrities are a resourceful bunch. Not content with having the main role on a telenovela, host a network’s most successful TV show or sell out music venues worldwide, they can easily switch gears to sell bottled waterflavored chips and/or their own fragrances.

The turn is now for the sculptural Bárbara Bermudo, host of Univision’s Primer Impacto, who this week announced with great fanfare the launch of CAMI, a clothing, shoe and fashion line inspired on her two daughters (Camila and Mía.)

If you know Bárbara Bermudo you’d agree with me that she is known almost as much for her curves than for her intellectual stamina. So it is no surprise her clothing line will be sold at Puerto Rico’s famed Pompis Stores. [NOTE FOR THE MONOLINGUAL CROWD: I urge you to look up the word “pompis” so you can appreciate the true scope of this venture.]

With the launch at Pompis Store, Bermudo and her bundles of joy are joining yet another “pompous” Latina: Maripili, whose Maripili Jeans are a thing of  beauty.

Behold…

jeans

Eva Longoria Stars in Unintelligible Cat Food Commercial

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Last time I reported on my favorite retro-acculturated Latina (aka La Prieta Faya,) she was busy peddling potato chip flavors among potato chip lovers.

Now, in her most recent commercial exposure, Eva Longoria is busy promoting Sheba, a brand of “responsibly-sourced seafood,” which apparently is less irresponsible than other Mars Inc. products, including Snickers, M&M’s, Uncle Ben’s and Orbit.

But, don’t take my word for it. To be honest, I’m not 100% sure what this whole thing is about, since the only spot I found seems to be in German, Dutch or Cat-Language. (Definitely NOT in Mexican.)

 

Upon Helping America Re-elect Barack Obama, Eva Longoria Moves on to Pick New Potato Chip Flavor

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Eva Longoria, this blogger’s favorite retro-acculturated Latina, might have been successful in her quest to get Barack Obama re-elected. But this time she needs your vote to accomplish something yet more significant -and potentially delicious: She wants your VOTE to help Lay’s choose its next flavor of potato chips.

Sí, señor. Longoria (aka “La Prieta Faya”) this morning visited New York City to ring NYSE’s bell on behalf of Lay’s and even spoke to Fox News about her latest campaign, Do Us A Flavor, urging Americans to vote among three potato chip flavorsCheesy Garlic Bread; Chicken and Waffles and Sriracha.

But. Wait. No tortilla española,  nor tamal-flavored chips?!!? I’m afraid La Prieta Faya is losing her Latin touch, so I’d better stick to my Cannabis-infused tortilla chips.

¡Ajúa!

God Created a Farmer; RAM Made a Macho out of Juanes

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Hispanic news outlets and bloggers continue to blast RAM’s God Created a Farmer for forgetting to acknowledge what “real farmers” in America are all about. What RAM critics fail to see is that the automaker’s Hispanic campaign actually features a “really real” macho troca-driver; a tough hombre who would do whatever it takes to get ahead, even if that means driving around in a gas guzzler.

Sí, señor. In order to pitch their trocas among the Latino macho in you, RAM has picked none other than the gentle, baby-faced, environmentally friendly Juanes, who is featured driving around a RAM truck for some inexplicable reason.

Really, RAM?!

Really, Juanes?!

This blogger has only one thing to say. Ha ha ha ha. Or -as we say in Spanish- ja ja ja ja.

OMG You Guys! The Estefans Are Coming to Broadway

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Well, not quite yet. But Estefan Enterprises and the Nederlander Organization today announced a plan “to develop and produce a new Broadway show inspired by the music made famous by Gloria Estefan and her husband musician/producer and entrepreneur Emilio Estefan.”

Per a press release:

“The musical will be set in a way that tells the Estefans’ riveting life story detailing their journey all the way from Cuba to superstardom.”

Details are still sketchy, but this blogger will be very, very interested in seeing how the whole thing turns out. One thing I can tell you for sure: Should the Broadway musical come to fruition, I’m sure Mr. Estefan will produce a kick-ass DVD, which will then be properly included among Emilio Estefan Picks for Target Stores, which -as this blog accurately reported– include tons of Emilio Estefan stuff.

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This Blog Will be in Hiatus for a While, but I’m Leaving You Guys in Awesome Company

I know thousands some of you will be obsessively clicking on http://www.Miblogestublog.com looking to get your daily fix of sardonic commentary about the wonderful world of Hispanic media. But you cannot have your pambazo and eat it too. This blogger is tired and needs to regroup and plan a content strategy for the second half of 2012… It won’t be easy.  December 2012 will bring us two very important milestones: The End of the World (on December 21nd to be precise) and the inauguration of Enrique Peña Nieto as President of Mexico.

This blogger hasn’t decided yet which of those two events will be the most catastrophic, but I promise to keep you posted.

Bored yet? Read my archives. I promise you’ll have fun, fun, fun.

‘Emilio Estefan Picks’ at Target Stores Feature Tons of Emilio Estefan Stuff

One of the greatest things about being famous and all, is that you get to pick stuff for major retailers, which is exactly what Emilio Estefan has been doing for Target Stores nationwide.

Per a Target press release: Emilio Estefan picks will be available in 99 select Target stores nationwide and the idea is “to appeal to Hispanic guests by offering them relevant, original products, not available anywhere else.”

I’m not 100% sure but it looks to me his picks include several of his own books, which is totally cool, if you asked me. In fact, I am going to contact Target and propose them a “Laura Martínez Picks” section for their Target Bodega… I promise, readers, that I will be picking my only one one of my books.

Click here to watch a video of Emilio talk about his picks.

It’s Official: Latinas Will Shine in Primetime [As Maids]

After months of speculation, and hopes that all the brouhaha was nothing but a bad taste joke, Lifetime Television has reportedly picked up Devious Maids, the 13-episode series featuring Latino women working as -what else?- maids.

Devious Maids is based on the Televisa sitcom La alegría del hogar, but the gringo version is sure to feature a group of well-proportioned Latina housekeepers who speak with a heavy accented, though grammatically correct, English.

This blogger cannot wait to see what these ladies’ “adventures” will be all about, but I can only hope the show will touch on some of the hot-button issues: Earning the minimum wage; working 80 hours a week; getting by without health insurance and living in constant fear of deportation.

Calling Home is Too Expensive? ‘El Chapulín’ Can Help!

Marketing fads come and go; videogames and apps introduce funky characters that, at best, shine for a few weeks before vanishing in thin air. Not el Chapulín Colorado, which not only lives on, but continues to serve as pitch of all imaginable products & services.

Conceived in 1970 by Mexican comedian Roberto Gomez Bolaños, El Chapulín Colorado (The Red Grasshopper) this month was tapped to help Dollar Phone Enterprises sell calling cards to nostalgia-laden U.S. Latinos.

Per a company press release, the Chapulín Colorado-branded Dollar Card is a partnership with Univision Consumer Products, a Univision division that “creates products that connect with Hispanic America.”

I don’t know you, but if I’m going to call home, I want to connect through a Chespirito-branded calling card.

¡No contaban con mi astucia!