Category: Marketing & Advertising

Bodegas are a National Treasure; Just Don’t Ask the Owner for the Bathroom Key

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It is no secret that bodegas are a wonder of sorts. No matter the time of day you will surely find all your basics. Late night-condoms? a Guadalupe Virgin candle? Emergency tampons? Terrible coffee? …. The bodeguero has your back.

Oh, but try not asking him to use the bathroom, unless you want to unleash a series of… hilarious musical events.

WATCH Saturday Nights’ Live (March 2, 2019 episode)

This Game Lets you Pick a Foam Burrito and Throw it at Someone –for some Reason

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Throw Throw Burrito has raised almost $1 million on Kickstarter. But… why?

The creators of Exploding Kittens and other silly board games are prepping Throw Throw Burrito, a card game that will have players pick up a foam burrito and… throw it at another player.

I have no idea why anybody would want to do that, but the only good news is that two plush burritos are included in this thing.

Let the genius behind the game explain their creation themselves, shall we?

Via: CNET en Español

‘Hola México’ Photoshops Yalitza Aparicio; Hilarity Ensues

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From Edgar G. Pichardo (@ElDeCreativo)

Hola México jumped on the Yalitza Aparicio bandwagon with a colorful splash –and cover story honoring the Oscar-nominated indigenous actress. But Hola México being Hola México, decided to give Yalitza the not-so-indigenous look, going a little heavy on the Photoshop, both on the cover and in the inside pages of the magazine.

Twitter Mexico, of course, responded as it usually does: With dozens of possible, hilarious theories to explain Yalitza’s impossibly long legs.

Here’s a screenshot taken from the pages of Hola México:

And here are some of my favorite reactions:

Two theories

Three knees?

What is going on?

A matter of … perspective?

Another possibility

Well…

Trump-Themed Toilet Paper Knows no Borders –and Supports Migrants

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What ever happened to Softness Without Borders?

The Mexico made Trump-themed toilet paper was first announced in 2017 with much fanfare, but we sort of lost track of it –until now that it began making the rounds on the Internet –again– as Mr. Trump insists a border wall will be built to keep “nasty Mexicans” and other bad hombres away.

Unlike the president of the United States, the Mexican-made Trump Paper offers “Softness without borders” and claims to “actually support migrants,” since its creator pledges to donate 30 percent of the proceeds to organizations helping migrants entering the United States.

The package also boasts it contains “puros rollos” — a double-entendre that means “pure rolls” but can also be understood as “pure nonsense,” which is, well, much more accurate to our current situation.

Oh, and one more thing: What’s with Zapata and the Burrito Revolution?…

Avocados From Mexico Releases Super Bowl Commercial. It’s as Bad as Anything ‘Avo’ in America

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Kristin Chenoweth, a famous person I’ve never heard about, stars in Avocados From Mexico’s Super Bowl spot.

Yeah, it’s that time of the year, when not content with punishing me with frigid temperatures –and plenty of avocado-hipster nonsense– corporate America starts releasing their Super Bowl teaser commercials.

Enter the Avocados From Mexico’s Super Bowl spot, starring actress-I-had-never-heard-of Kristin Chenoweth and three small dogs who –for some reason– she tries to teach to bark the group’s famed jingle.

According to AdAge, the below is only a teaser, because there’s also a 60-second digital version of this thing (60 SECONDS!) that will be released –and which I’m sure will be four times as unbearable.

WARNING: WATCH AT YOUR OWN PERIL ⚠️

Americans Horrified to Learn about their ‘Mexican DNA’ in Hilarious Aeroméxico Campaign 😂

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Screenshot by Óscar Gutiérrez

Aeroméxico is offering Americans hefty discounts to travel to Mexico. How hefty? Well, this depends –says Aeroméxico– on said Americans’ percentage of “Mexican heritage,” whatever this means.

The problem? Judging from this new campaign (executed by Ogilvy), not all of these die-hard Americans seem to be thrilled to learn they are, well, part Mexican –even if this means they can fly to Mexicou on the cheap.

Oh, the horror!

WATCH. ENJOY. REPEAT

Via: Ogilvy.

The Avocado Board Wants You to Eat Avocados for Breakfast if You Don’t Want a Heart Attack –or Something

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Apparently, and for some reason, avocados are now part of a healthy… breakfast.

Despite their being a mortal threat for white people –and their hands– avocados have come a long way on this side of the Rio Grande, thanks mainly to hipsters, millennials and the like. But now, it’s almost as if it’s bad for your health not to eat these things, at least as far as the people selling them are concerned.

Citing latest research, the Avocado Board has come to the conclusion that eating avocados for breakfast has resulted in “heart health benefits for adults” and that you should be eating avocados for breakfast or will soon get a heart attack or something.

Well, as a non-millennial, non-hipster Mexican who actually grew up in Mexico eating avocados NOT for breakfast but in my tacos de carnitas and such, I do not support these findings, nor the avocraze that has gotten way out of hand. 

Via: PR Newswire

OK, France, Now You’re Just Being Ridiculous…

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Move over, Taco Bell: French fast food chain Tacos King, is on its way to become this blogger’s worst make-believe-taco nightmare.

I came across this establishment in the heart of Downtown Lille, and while I didn’t have the heart to walk in and come face to face with the calamité, I was able to secure a photo of *these* things the French dare call “tacos.”

Mon Dieu!

voilà, ici la calamité

Photo: Laura Martínez, Lille, France.

Greetings from Paris, Home of the Mayonnaise au Chipotle

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Awwww Paris…

There is nothing like spending some quality time in the City of Lights, with its beautiful architecture, ubiquitous cafés, gorgeous boulevards… and authentic taquerías.

Behold Chiquitin, the newest addition to Rue Henry Monnier (this blog’s temporary headquarters). The 10×10 meter changarrito is the take-away petit branch of Luz Verde, just across the street, and it features all sorts of salsas, including old time favorites like roja, verde and pico de gallo, but other more inventive like mayonnaise au chipotle, césar and –wait for it– salsa matcha.

I haven’t eaten here –yet– as I’m currently busy getting reacquainted with dry pork goods (saucisson sec, rosette de Lyon, etc.) and liters of wine, but I’ll get to it at some point and will be sure to report back.

Oh, did I mention the 16-euro ceviche and the 9-euro tacos al pastor?

Mon dieu!

Photos: Laura Martínez, 22 Rue Henry Monnier, December 2018.

This Prosecco Promises Pleasure [i.e. Sex] to Hispanic Drinkers

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OK, so I’m sitting at this bar in Amsterdam, when I decided to order a Prosecco to go with my breakfast. [See? according to my very own drinking rules, Prosecco is the only alcohol I allow myself to drink before noon without feeling -and looking- like a hopeless drunk.]

Little did I know Europeans promised me not only a good dry bubbly, but an entire sensual -and sexual- experience: I got a bottle of Follador: ‘Wow,’ I thought. ‘That’s just awesome! To hell with my flight!’

Alas, it was all a big tease. I finished the damn thing and there were just bubbles, pero de follar, no hubo nada de nada.

So be careful, my friends. This prosecco is puras promesas.