Barbie Befriends Latino, Learns to Salsa, Because Hispanic Heritage Month!

In which Rafa & Barbie inform us they can travel to Puerto Rico without needing a passport

It’s only been, like, a day, but brands are already jumping on the Hispanic Heritage Month action. Take Mattel’s most annoying toy, Barbie, who is celebrating by befriending a Latino dude named Rafa who teaches her to –what else? – how to salsa.

This clip is barely a minute, but it has everything I’ve come to expect from these kind of “homages,” namely salsa, abuelas, Tito Puente, Yolanda Rivera and the island of Puerto Rico, where Barbie & Rafa remind us they can travel to without carrying a passport!

Hold on to your sombreros: The 2022 Hispanic Hellish Month is just getting started!

hat tip: @LeChancle

The NFL Changes “N” to “Ñ” to Give Logo an “Unmistakable Latin Flavor”

Remember that nonsensical trend of putting “eñes” where they don’t belong just to make something look –and sound– more authentically “Latino?”

Well, it looks like salsa makers and Hispanic journalists organizations are not alone in this thing. The latest to jump on the nonsensical “eñe wagon” (or should I say “wagoñ?”) is the National Football League, which has added an “eñe” to give its logo an “unmistakable Latin flavor.”

Ay, dios mío!

I get it. As we “celebrate” the dreaded Hispanic Heritage Month, corporations, politicians and NGOs want to sound all cute and Latin in order to properly pander to my people, but how about learning first to put the “eñe” where it DOES belong? Like in “jalapeño?” for example?

My Thoughts on the Whole “Latinx” Debate

I made a meme

I really didn’t want to do it, but then I thought about it and, well, what the heck? In my latest column for Hispanic Executive Magazine I went down the “x” rabbit hole and tried to “Hisplain” the so-called controversy around “Latinx.”

In a nutshell:

I must tell you I do not use “Latinx” in my daily life or my writing, nor do I identify myself as such. (Truth be told, I’m totally fine being called whatever—as long as you don’t call me before 8:00 a.m.)

But you can also click here to read the whole thing…

 

Hold on to your Sombreros: Cinco de Mayo 2022 Is Here!

There seems to be a ton of Cinco de Mayo festivities in the Tampa area –for some reason.

No matter how many bizarre holidays Americans come up with, Cinco de Mayo will forever be my favorite. And not only because it’s an excuse to drink all day and yell ¡Viva México! while thinking it’s Mexican Independence (it’s not) but because it is also the time of year that brings out the stupidest most creative marketing brains to sell Americans everything, from DIY printable fiesta kits and taquito shooters (whatever that is,) to senseless drink mixes, “ethnic food” and even life-size cardboard Mexicans as scene setters.

Etsy T-shirts, anyone?

Nacho de Mayo, because why not?

This time around, though, in honor of that amazing marketing tool known as Twitter, I’ve put together a few tweets making their way to my timeline using the #CincoDeMayo hashtag. This has only begun, so, please help me by tweeting me your own personal horrors for 2021 Cinco de Mayo and let the “Mexican” madness begin!

Ah yes, the special churro doughnut

The southern lady who cooks

These people

The spicy financial goals

Taco Bell, man!

Note: This post will be updated on a regular basis.

 

Mexicans Vote on whether President Stays or Goes; Looks Like Zapata Is Winning

Mexican president holds his ballot for Sunday’s referendum on which he scribbled “¡Viva Zapata!” effectively -and intentionally- nullifying his own vote.

Mexicans this Sunday are going to the polls on whether their president Andrés Manuel López Obrador (aka AMLO) should end his six-year term or continue to the end.

The referendum, unusual for the country, will only binding if at least 40% of the country’s electorate votes, and AMLO is hoping on his popularity to achieve that figure.

He is so confident he’ll get the votes that he intentionally nullified his own ballot by scribbling “¡VIVA ZAPATA!” on it.

And -fortunately for this blogger- the memes have started to pour in…

This blog post will be updated throughout Sunday, because qué risa!

The Will Smith-Jada Pinkett Piñata Combo Is here, Because Mexico

I’m not gonna get into the ‘cuernos’ and Bud Light thing ’cause I’m busy but you get the picture

It is official: Sunday night’s infamous Oscar slap has now been immortalized in the form of a piñata thanks to the folks of famed Piñatería Ramírez in northern Mexico.

The Will Smith & Jada Pinkett Smith piñatas come as a bundle with some questionable looks on either character, but omg look at those tears!

In case you’re wondering, being immortalized in the shape of a piñata is as prestigious as having been inducted into the Mexican historical hall of fame.

Photo via: Piñatería Ramírez on Facebook

South African ‘Mexican’ Chips Unleash the Fury of Mexicans on Reddit

Reddit Mexico has been abuzz with an overwhelming outcry against a South African corn chip snack.

The reason? Apparently, some Mexicans feel it’s super offensive to depict “one of our own” with a caricature of a mustachioed dude, wearing a giant sombrero and flanked by a cactus.

I get it, with the exception of yours truly, not all Mexicans like to wear giant sombreros when attending “culturally-relevant” parties. Yet, I’m much more offended by the look of these sad chips -and their apparent lack of delicious spicy flavor (or should I say “flavour?”)

Via: Reddit Mexico

Simon Leviev, the Tinder Swindler, Is Now a Piñata… Because Mexico!

Simon Leviev (aka your worst Tinder nightmare) makes it to Piñatería Ramírez

It is official: Simon Leviev (aka Yehuda Hayut and the Tinder Swindler, has been immortalized in the form of a piñata thanks to the folks of famed Piñatería Ramírez in northern Mexico.

The Tinder Swindler piñata comes with –what else?– a bunch of credit cards on his left hand, and a romantic bouquet of roses on his right. Oh, and look at those shoes!

In case you’re wondering, being immortalized in the shape of a piñata is as prestigious as having been inducted into the Mexican historical hall of fame.

Photo via: Piñatería Ramírez on Facebook

Got a Doggie who Loves Tacos? Worry Not! Canine Carry Outs Has your Back

Dog treats that taste like “beef-tacos?” Yes! Welcome to America

Is your four-legged best friend mad about tacos?

Worry not! Canine Carry Outs has exactly what you’re looking for. I give you Taco Minis, “a soft and chewy dog snack with the look and taste of miniature beef tacos.”

Now, I shouldn’t get into the whole specifics about what a “taco” actually entails, but the creators of this taco-treat-canine-wonder assure me these dog treats are “the perfect size and texture for treating as part of a balanced diet.”

So what are you waiting for? Get your perro some of these and wait for it to start barking in Mexican!

Hat tip: Lone Star Vegan

Telemundo Announces Tplus, English-language Content for ‘the 200%ers’ 🙄

I’m too old to remember Fusion, the short-lived, multimillion joint effort between Univision and ABC to craft English-language content for U.S. Latinos (now mostly known as “Latinx.”) We all know that didn’t go anywhere, but now Telemundo is giving it another shot with the launch of Tplus, a “new content brand” to serve the full spectrum of U.S. Hispanics as part of its effort to grow Peacock subscribers.

According to media reports, the new brand will initially be available on the Peacock Premium tier, with content programmed for what the company refers to as “the 200%ers”: audiences who are 100% American and 100% Latinx. 

In an interview with The Hollywood Reporter, Romina Rosado (who somehow was identified as “Rosada,” throughout the article) said Tplus “is meant to resonate with U.S.-based Hispanic viewers who tend to skew younger and are, therefore, digitally native.”

I don’t know, man, seems like Big Media keeps throwing stuff to see what sticks and I’m just getting too old and tired to follow up -or even care.