Category: Univision

Univision Launches ‘Psychic Franchise,’ Because Hispanics are into Psychics and Stuff Like that

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While you were busy watching the Republican and Democratic conventions, Hispanic media powerhouse, Univision Communications, launched Antahkarana, an “esoteric, mystical franchise” featuring none other than Victor Florencio (aka “El niño prodigio.)

The reason is plain and simple:

“Hispanics have demonstrated a deep fascination for spirituality and astrology,” said Rick Alessandri, a senior vp at Univision Communications, and very likely a non-Hispanic, who couldn’t care less about psychic advice.

Antahkarana includes a daily TV segment featuring astrological and psychic advice; a digital presence on univision.com/antahkarana and a toll calling hotline for fans to connect with psychic advisors.

Watch “El niño prodigio” in action and be ready for your mystical immersion.

Diane Sawyer and Jorge Ramos are BFFs Now

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Univision’s Jorge Ramos this week spoke to ABC News about the Supreme Court’s recent decision on Arizona and all. But despite it being “a very sad day for the Hispanic community” and -apparently for Mr. Ramos as well- Diane Sawyer seemed to be brimming with enthusiasm as she introduced Univision as ABC’s new partner and friend. Twice.

Who could blame her? With over 50 million Hispanics now living in the U.S., I’m sure Ms. Sawyer is looking forward to keeping her job once Univision helps her network out of a ratings slump.

Click on the photo [above] to watch the video

Calling Home is Too Expensive? ‘El Chapulín’ Can Help!

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Marketing fads come and go; videogames and apps introduce funky characters that, at best, shine for a few weeks before vanishing in thin air. Not el Chapulín Colorado, which not only lives on, but continues to serve as pitch of all imaginable products & services.

Conceived in 1970 by Mexican comedian Roberto Gomez Bolaños, El Chapulín Colorado (The Red Grasshopper) this month was tapped to help Dollar Phone Enterprises sell calling cards to nostalgia-laden U.S. Latinos.

Per a company press release, the Chapulín Colorado-branded Dollar Card is a partnership with Univision Consumer Products, a Univision division that “creates products that connect with Hispanic America.”

I don’t know you, but if I’m going to call home, I want to connect through a Chespirito-branded calling card.

¡No contaban con mi astucia!

Jorge Ramos to President Obama: ‘No Way, José’

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Jorge Ramos would like you to know that he rejects the use of his impossibly cute face image to support the message of any politician, whether he or she is Republican or Democrat. The video below comes on the heels of Barack Obama’s promotional campaign video using a clip from Noticias Univision with Ramos talking about Latinos and the lack of health insurance.

Watch Ramos in full action defending his journalistic integrity and… sigh away, muchachas. Isn’t he something?

Which TV Network is the ‘Hispanic Hollywood’? Executives Managed to Confuse this Blogger

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Hispanic TV upfront week is a wonderful thing, especially when you get the chance to hear all kinds of wonderful pitches by competing networks.

Tuesday morning, for example, I learned from Univision’s President César Conde that Televisa is actually the Hollywood of Hispanics, which was, like, ‘oh, how cool,’ or whatever … Yet, barely five hours later, in another theatre not far from there, Telemundo’s COO Jacqueline Hernández came onstage to give us this…

WTH? I mean, it’s OK to treat journalists with bellinis for breakfast and non-stop bashes for four days straight, but please don’t confuse us even more with these stunts. I yet have to figure out which the real “Hispanic Hollywood” really is, but I have a very stubborn resaca to take care of first.

So please bear with me, and I promise to find an answer for you real soon… or not.

Should We Be Called ‘Hispano Latinos’? Univision [And Myself] Really Want to Know

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I don’t always watch TV on Sunday, but when I do, I watch Al Punto…

Yeah, yeah, this phrase just sounded like a Dos Equis commercial, but it isn’t. I did watch this morning and, among other very relevant information (i.e. that Quadri thinks he can become Mexico’s next president and he likes pot,) I learned that Texas has put forward a proposal to change the name to describe Hispanics in the U.S.

So basically, from what I could gather, some fellows in Texas think we should not be called Hispanics or Latinos anymore, but we should be known as Hispano-Latinos.

I think these guys have a lot of time in their hands, but just in case, I am going to watch Capusotto over and over again to make sure I get my Latino-ness in check.

Hat tip: José Simián

You Don’t Need to Dress Like This to Get Ahead

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In the latest celebrity/fashion trend, weather woman extraordinaire Jackie Guerrido has launched her own line of jeans, which according to MTVtr3′ Blogamole:

“… are designed for every occasion and for women like me, who work every day to get ahead.”

I think that’s just fantastic, especially because I always thought that to get ahead like Ms. Guerrido you actually had to favor big cleavages, high-heels and very short skirts.

So thanks for the heads up, Jackie… As a woman who works every day to get ahead, I’m just going to slip on my jeans and continue to make things happen! Perhaps a job at Univision is in my near future.

Romney is NOT Mexican, But He Wouldn’t Mind Univision Spreading the Word Out

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As everybody knows by now, Univision’s Jorge Ramos this week sat down with both Newt Gingrich and Mitt Romney to discuss some issues relevant to the Latino voter, for example, when and how are they going to bomb Cuba and kill the Castros.

However, this blogger’s favorite moment came when Romney denied being Mexican-American, but yet asked Ramos to spread the word out, thinking that little “white lie” would get him ahead among the Latino electorate.

You don’t believe me? Just watch!

 

Univision’s Randy Falco Faces Tough Job Ahead

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You should always trust this blogger when she tells you someone is onto something.

Not sure you remember this, but Univision’s COO Randy Falco was hard at work May 19th posing for the cameras and showing Univision’s owners he was not only fit for the top job, but could easily hang out with some of the network’s big-breasted most talented people.

Falco today was appointed Univision’s President and Chief Executive Officer (CEO).

Congrats, Randy, now can you go get some Spanish lessons?

Here’s Your Chance to See Jorge Ramos in Tanga! Well, Maybe Not

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As soon as I heard the news of Univision launching a summer campaign featuring its entire talent, I grabbed a mojito and a good pair of reading glasses, ready to see for the first time a scantily-clad news anchor…man.

Alas, while there’s plenty of skin shown by the likes of Chiquinquirá Delgado, Patricia Espinoza, Karla Martinez and Bárbara Bermudo, Jorge Ramos appears not only fully-clothed, but wearing a long sleeve shirt, a pair of jeans and shoes. Shoes!

Come on, Univision! Can you for once think about us girls?

P.S. I did notice that Raúl de Molina and Don Francisco also appear fully clothed… and I will ever be grateful for that.

Univision’s Nastassja Bolívar is Proof that You Can be Beautiful and Read Books, Consult Dictionaries

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Nastassja Bolivar, the winner of Univision’s Nuestra Belleza Latina 2011 contest is proof that no matter how statuesque you are, there is always time for literature and language learning.

Throughout the competition, Bolivar had to grapple with a huge obstacle: Her lack of fluency in Spanish.

But she is doing something about it, holding books and dictionaries wherever she goes.

Watch her pose for the cameras while holding what looks to be The RAE Dictionary.

Congratulations, Nastassja! As your new employer would say: Es el momento