Thanks to AdAge’s blog editor Ken Wheaton for flagging this one up. It’s simply brilliant (and makes me wonder what the Absolut boyocotters will make out of it). Enjoy!
And Now… Caribbean-Themed Doughnuts!
Wondering what people eat in the Caribbean? Look no further than your local Krispy Kreme outlet. The Winston-Salem, N.C.-based company is introducing two new treats “bursting with island flavor!”
I am so jealous of Cubans right now, as I’m sure they’re happily enjoying this burst of tropical flavor down in that island of theirs…
Meanwhile, at the Supermarket…
Hat tip to Carlos Gutiérrez for spotting this.
How I Created an Absolut Ruckus
Advertising Age’s The Big Tent today has the behind-the-scenes story of the Absolut mess I created by posting on my blog an ad that had been running in Mexico for months.
To read the full story, please click on the image above or here.
South America According to The Washington Post
Will the editors at the Washington Post kindly point ‘Columbia’ in a map? I think it’s somewhere around West Harlem, but I’m not sure.
For the Latin Man in You
H para Hombres (you gotta love this name!) is not your average male-targeted glossy mag. The Maya Magazines-owned title pitches itself as the ultimate source of information for the ultimate target:
“H speaks to the Latin man who is hip and accomplished, yet slightly mischievous,” say H’s editors.
The magazine also prides itself with celebrating the “mind and spirit” of today’s most coveted women, exposing them “elegantly,” which is evidenced by the very elegant mink coat sported by Aylín Mujica, the Cuba-born telenovela star, who is as “addictive as a cigar.”
Ay, ay, ay!
We Querer Mucho America (the Continent, that is)
The Inter-American Development Bank (IDB) knows a lot about screwing financing the Thirld World, and now it wants to say so with a song.
On Friday, at its Annual Meeting in Miami, the IDB launched Yo Amo America [sic] campaign, “an advocacy and social marketing initiative” featuring Ricky Martin, Juanes and Juan Luis Guerra among others.
Oh.. and by the way: to some of the geographically-challenged people commenting on my March 31 Absolut Vodka posting, America is a continent not a country.
‘La Fea’ Goes to China
Forget the Olympics! Another type of “world-class entertainment” is coming to China.
Mexico’s Grupo Televisa today began production of Chou Nu Wu Di, the Chinese version of La fea más bella, the telenovela it refried from Colombia’s Yo soy Betty la fea and gave birth to Ugly Betty.
According to Televisa, the drama could extend for as long as 400 episodes, and it has been “adapted to Chinese tastes” (?) to make sure its content doesn’t offend the locals.
(I certainly hope the $20 million investment will serve such a purpose, as I’m still very offended by the Mexican version.)
Before you Absolutely Boycott Vodka
I have to appreciate the feedback, and the mostly passionate responses to my Absolute posting. But por favor, dear readers, before you go on a Lou Dobbs-type of boycott against Absolut vodka, consider History for a second. This is actually what Mexico looked like before the infamous Treaty of Guadalupe, which marked the end of the Mexican-American war in 1848. The land you know now as Upper California and New Mexico were indeed part of Mexico before such a war.
It doesn’t really matter if we like it or not. Unfortunately, it is wars and invasions that make up our ever-changing world Geography. Consider the former Soviet Union, Eastern Europe and the Middle East.
Do we know what Iraq will look like in a few years?
As an absolute lover of Absolute, all I can say is: Keep on sipping!
In an Absolut World…
In a perfect world, our loved ones wouldn’t die leaving us terribly saddened and alone. But in an “Absolut World,” wonderful things can happen, including getting the U.S.-Mexico border straight once and for all. (This print ad was taken from the current issue of Quién magazine, in Mexico City.)
In Memoriam: Cuquita
Here’s to my best friend, mentor, amiga, madre, travel companion and accomplice. I love you, Cuquita, wherever you are.
Can’t Afford the Real Thing?
I’m back in Mexico City attending an unfortunate family emergency, so blogging is not really on my mind. However, as is always the case, the nation’s capital and the brilliancy of its people never cease to amaze me.
Hat tip to my friends at Hazmeelchingadofavor.com
Wanna Look Like This Guy? Drink Lots of Milk
I don’t care too much for milk but if hottie Enrique Iglesias asked me to take three glasses a day, I might very well do so. Iglesias is the latest celebrity to appear on bodybymilk.com to encourage Hispanic teens to drink his the liquid everyday.
A press release tells us that “Enrique understands the importance of being in tip-top shape in order to keep up with his busy schedule. That’s why he includes milk in his healthy diet.”
Little do they tell us though when we’ll get to see him wearing a creamy moustache around that delicious mouth of his.
Seasoning: $3. Advertising in a Slum: Priceless
Marketers would do just about anything to get their message across. But paying off a group of home-owners in a Caracas slum to have their brand exposed is a bit of a stretch.
The following is a real outdoor execution by Maggie in a Caracas slum. (Hat tip to Imágenes Dominicanas.)
‘People’ Doesn’t Think I’m Influential Enough
Almost a year after I expressed my disappointment about not making it to People en Español’s 50 Most Beautiful Latinos, the Time Inc. title has found yet one more way to disappoint me: I am not happy to report that I didn’t make it either to this year’s 15 Most Influential Hispanics.
This year’s list includes some influential people you’ve probably never heard of, including Luis Balaguer, María López Alvarez, Carla Estrada and Lillian Rodríguez.
Luckily for me, absent from the list are Penélope Cruz, Salma Hayek, Thalía and Eva Longoria, so I guess I’m being considered for this year’s Bellos.
Cross your fingers!!!!
MI BLOG ES TU BLOG 