Turns out Americans are not the only non-Mexicans who take pleasure in eating and drinking “spicy” stuff around Mariachis. The Brits, too, owe it to my people for bringing the party to the party (whatever that means.)

PepsiCo’s Doritos brand today unveiled its latest UK campaign, a “360-degree” effort that bears the tagline “For fun, add a little Mexican,” which apparently conveys a truly “unique” message: That Mariachis, food, music, party and corn chips go awesomely well together. Per a company press release:

“Doritos has a strong Mexican product association, which provides differentiation within the marketplace, and was central in delivering this unique campaign message.”

Wait… I think I’ve seen that unique message elsewhere… but I’m not sure.

Hat tip: GaboSama