Tag: Advertising

Are you Ready for Some Latino-Inspired Online Shopping?

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Screen Shot 2015-02-18 at 8.01.01 PMAwwww, the Internet is full of wonderful things, isn’t it?

Take the growing crop of Latino-inspired products you can now buy online, promising you to hold onto our Hispanicness by acquiring accessories, clothing, nutrition supplements and –yes– hats, all inspired by Latinos or Hispanic people like -ahem, ahem- you and me.

One of such sites is Hispanic.com, which I only discovered today (apologies) and which peddles all kinds of awesome stuff, including a Latino-inspired wallet, a culturally-relevant stuffed armadillo or — better — a Que pasa vato [SIC] baby bib hereby featured on an adorable, albeti non-Latino-looking toddler.

Mama Ines is being pitched as the Cuban Aunt Jemima
Mama Ines is being pitched as the Cuban Aunt Jemima

However, if generic “Hispanic stuff” is not for you because you happen to belong to a special type of Hispanic (i.e. you are Cuban), we have something awesome just for you: The Cuban Food Market, where you can find some jewels from the island-to-become-Miami-in-no-time®, including a Le Cuban Salt & Pepper shaker or the Mama Ines [SIC] fridge magnet (below).

All I can say is one Very Latino Thing: ¡Ay, Dios mío!

Ecuador Really Wants Your Attention During the Super Bowl

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Ecuador

I don’t mean to be a party pooper but when your tiny little country is buried in debt, the last thing you want to do is pay $4 million for a 30-second commercial to air during a sports event that will likely be seeing by millions of people who will be too drunk — and too stuffed on guacamole– to care about going to Galapagos any time soon.

Still, according to media reports, the government of Ecuador has plunked down a whopping $ 3.8 million to air a a 30-second commercial during Super Bowl XLIX on Sunday night. The commercial will be to the tune of All You Need Is Love, by the Beatles, as it’s part of a larger All You Need Is Ecuador campaign aimed at American tourists.

Here’s a sneak peak of the promo leading up to the commercial that you probably won’t pay attention to this Sunday.

It’s National Paella Day! [and I Have No Idea Why]

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paellaPollo2

I just woke up to the news that March 27 is National Paella Day in the U.S., yet another reminder of the weirdness of living in a country obsessed with bizarre celebrations and holidays.

But, as they say, when in Rome, do as the Romans do, and so hereby I’m paying tribute to Spain’s national dish by sharing one of my favorite ads featuring a “paella de pollo.”

NOTE: I am sorry, but this piece can only be appreciated by those who master the Spanish language. Enjoy! 

Tecate Apologizes for Encouraging Men to Pee on Trees

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After numerous complaints by anal law-abiding citizens who think public urination is not a really good thing, Tecate has decided to pull the above billboards.  See? Even if you don’t speak Spanish, the message is pretty clear: If you’re a man who drinks Tecate and thus have ‘coraje’ (balls, courage, etc.) then you should be able to relieve yourself anywhere you like; on trees, for example.

The Consumerist has the full scoop, including Tecate’s apology, which goes like this:

We have an internal process whereby every ad is reviewed for compliance with our local code for responsible commercial communication. As a part of that process, this ad concept was rejected by our US team but unfortunately, an error was made and the ad was mistakenly released and posted. We sincerely thank consumers for bringing this to our attention and have immediately removed the ad. We regret the error and are taking a look at our internal controls to ensure this does not happen again.

¡Voy! ¡Ni aguantan nada! [PUN intended]

Are you Latin or Latin Looking? Pepsi Needs You!

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Attention Latin and Latin looking [sic] people! Pepsi is looking for you, and giving you a chance to make some extra dinerito. Apparently, all you have to do is watch Raising Victor Vargas, and look like an everyday, regular Hispanic, but attractive. Piece of cake!

Here is the original casting call, sent out to this blogger by a loyal -anonymous- reader and via casting company Impossible Casting. Enjoy!

From: Impossible Casting <info@impossiblecasting.com>
Sent: Fri, January 21, 2011 6:52:43 PM
Subject: – Impossible Casting – PEPSI PRINT

NY LATINS NEEDED FOR PEPSI PRINT

TYPE: PRINT
CLIENT: PEPSI
SHOOT LOCATION: NYC
RATE: $900 FLAT FEE
USAGE: Unlimited unrestricted all media except for broadcast, for unlimited time worldwide
SHOOT DATES: February 19, 20 and 21.

DESCRIPTION: Real People Feel and Vibe! A range in Hispanics represented from, Mexican American to Puerto Rican to Dominican…etc. Authenticity is very important. Attractive and approachable but not too beautiful. Should not look like actors. Should look like everyday,
regular people but attractive. Interesting faces, but not too character-y.

LATIN OR LATIN LOOKING

ROLE ONE:  MALE 18-19 LATIN (URBAN VIBE SEE RAISING VICTOR VARGAS)
ROLE TWO: FEMALE 18-19 LATIN  (URBAN VIBE SEE RAISING VICTOR VARGAS)

ROLE THREE:  MALE 25-27 LATIN
ROLE FOUR: FEMALE 25-27 LATIN

ROLE FIVE:  MALE 30-50 LATIN
ROLE SIX: FEMALE 30-50 LATIN

TO SUBMIT: EMAIL PICTURES AND CONTACT INFO TO: SOFTDRINK@IMPOSSIBLECASTING.COM

This blogger was very tempted to apply, but then again my friends tell me I look a bit too “character’y” so I guess I’ll have to pass. What a bummer.

Coca-Cola Lays Out Hispanic Marketing Plan for 2020: Soccer is for Men. Novelas are for Women

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If you thought the soft drink giant a.k.a. The Coca-Cola Company couldn’t care less about the growing multicultural crowd, think again. The company this week laid out its vision for the future, which means a “strong focus” on multicultural marketing as soon as … 2020.

But that is not all. As Katie Bayne, CMO of Coca-Cola North America, was quoted saying:

“Our multicultural plans are now 12-month plans. It is no longer Hispanic heritage month followed by Cinco de Mayo […] We have a deep connection through the World Cup with Hispanic males and through the novelas with Hispanic females.”

No matter Cinco de Mayo (which happens in May) is actually followed by Hispanic Heritage Month (Sept.-October)… Coca-Cola will be using soccer to attract Hispanic men, and novelas to attract Hispanic females.

Yupi! I cannot wait for 2020…

Source: Advertising Age