Justin Timberlake’s Approach to Tequila Not Quite What You’d Expect From a 40-Percent Alcohol Spirit

I’m not sure you care, but turns out the overrated multi-talented Justin Timberlake is the CEO and founder of some concoction known as 901 Tequila, which may or may not be the real thing.

So…. to show us that Agave-based drinks are not only good, but can be classy -and sexy- at the same time, Timberlake directed the following spot, which -according to Creativity–  seeks to “position the brand as the more distinguished choice of its agave brethren.”

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Call me old-fashioned, but when I think “tequila” I tend to think of other types of situations, which are not necessarily classy or distinguished but certainly more real.

To wit: