Justin Timberlake’s Approach to Tequila Not Quite What You’d Expect From a 40-Percent Alcohol Spirit

I’m not sure you care, but turns out the overrated multi-talented Justin Timberlake is the CEO and founder of some concoction known as 901 Tequila, which may or may not be the real thing.

So…. to show us that Agave-based drinks are not only good, but can be classy -and sexy- at the same time, Timberlake directed the following spot, which -according to Creativity–  seeks to “position the brand as the more distinguished choice of its agave brethren.”

Vodpod videos no longer available.

Call me old-fashioned, but when I think “tequila” I tend to think of other types of situations, which are not necessarily classy or distinguished but certainly more real.

To wit:

This entry was posted in Marketing & Advertising, Why I Love Mexico and tagged , , . Bookmark the permalink.

4 Responses to Justin Timberlake’s Approach to Tequila Not Quite What You’d Expect From a 40-Percent Alcohol Spirit

  1. Actually, don’t know how a sultry, lanky, sexy woman talking some pseudo-Sun-Tze-ish gibberish is going to get me to buy Tequila 901 instead of, say, Padron, or 3 Generaciones (my favorite, since I was part of the team that launched it in Mexico), or Jimador… or so many other ones.

  2. Justin just can’t seem to get away from those wardrobe malfunctions! @marcelo– Jimador??

  3. Carla Raygoza says:

    doesn’t get more real than La Guayaba y La Tostada!

  4. ladymorgue says:

    What about Lola Beltran?

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