Tag: Dos Equis

The Most Interesting Man in the World Is Giving up Beer for Tequila

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Jonathan Goldsmith: ‘I told you, I don’t always drink beer’

It was not long ago that Jonathan Goldsmith, the Dos Equis’ original — and devastatingly handsome — Most Interesting Man in the World was replaced by an uninteresting French dude in an effort to appeal to millennials.

Well, I’m happy to report Mr. Goldsmith has a new gig, and it has to do with drinking something way more interesting than watery beer. Starting this month Goldsmith will be the new face of Astral Tequila, because — really — that’s what you’re supposed to drink when you’re a grown up, handsome, interesting person. (I’m just going to have to investigate about that particular brand of tequila, which honestly sounds a bit fishy.)

The full ads are not out yet, but a video teaser uploaded this week by Davos Brands shows us the very interesting Mr. Goldsmith, surrounded by beautiful women, of course, and telling us: “I told you, I don’t always drink beer.”

Hopefully, Mr. Goldsmith will remember not mention Dos Equis by name.

Hat tip: Gonzalo J. Suárez

Dos Equis’ New ‘Most Interesting Man in the World’ is not really that Interesting

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He'll make you a spinach fettuccini, because hispsters
‘The Most Interesting Man in the World’ will make you a spinach fettuccini with shiitake mushroom, because hipsters

After much teasing, Dos Equis finally unveiled its first full-fledged commercial featuring French actor Augustin Legrand, the brand’s new “Most Interesting Man in the World.”

And he’s actually not that interesting.

Unlike Jonathan Goldsmith, Dos Equis’ original — and devastatingly handsome — Most Interesting Man in the World, the new guy comes across more like a hipster than a seductive “real man” á la Goldsmith. Unlike his predecessor, who enjoyed sharing a good meal surrounded by several gorgeous women, the new will make you a “spinach fettuccini with a shiitake mushroom glaze.”

Per Dos Equis, the action in the new ads take place entirely in the present era, unlike the old ones that included footage of a younger version of the man, suggesting a bygone era. The new spots — and spokesperson —  are also an attempt to attract more so-called millennials to the brand, proving once again that millennials just ruin everything.

Via: Dos Equis