It was not long ago that Jonathan Goldsmith, the Dos Equis’ original — and devastatingly handsome — Most Interesting Man in the World was replaced by an uninteresting French dude in an effort to appeal to millennials.
Well, I’m happy to report Mr. Goldsmith has a new gig, and it has to do with drinking something way more interesting than watery beer. Starting this month Goldsmith will be the new face of Astral Tequila, because — really — that’s what you’re supposed to drink when you’re a grown up, handsome, interesting person. (I’m just going to have to investigate about that particular brand of tequila, which honestly sounds a bit fishy.)
The full ads are not out yet, but a video teaser uploaded this week by Davos Brands shows us the very interesting Mr. Goldsmith, surrounded by beautiful women, of course, and telling us: “I told you, I don’t always drink beer.”
Hopefully, Mr. Goldsmith will remember not mention Dos Equis by name.
Hat tip: Gonzalo J. Suárez