Colombia Vows to Fight Stereotypes with… Stereotypes

Tired of having Colombia being portrayed as a country plagued by drug violence and prostitution, two Colombian enterprises and the Medellín City Hall have joined forces to launch The Colombian Ambush, an online campaign aimed at showing the world the real Colombia, one that has given us many great things, including “Gabo,” one of the world’s greatest writers.

The campaign will live exclusively online and is being crafted by Dallas-based Dieste. A series of videos have been directed by Simón Brand and use the typical Colombian stereotype to fight … the Colombian stereotype.

In Patrón, for example, we are presented with a scene very similar to Season I of Narcos, the Netflix sensation about the bloody era of the Pablo Escobar years. But instead of witnessing an exchange of drugs –or weapons– we see men exchanging books… books by the great García Márquez.

Watch as a very unusual patrón scolds his men for not bringing La Hojarasca.

(Oh, and while we’re at it, PLEASE REMEMBER: It’s Colombia, Not Columbia.)

Via: CNET en Español