Zara Home Attempts to Gentrify Luffa Sponges; Hilarity Ensues

Multinational fashion chain Zara has done it again. The home products division of the Spanish giant has put some luffa sponges (known in Mexico as zacates) for sale at 299 pesos (about 9.60 U.S. dollars).

As any Mexican knows, these kinds of sponges can be found in any market around Mexico from less than a dollar a pack. The over 2,000% price difference was not lost on Mexican Twitter, which quickly activated the Zara Home Meme machine. The results are… hilarious.

Eco Shower

Eco Lunch

Make Cubetas Chic Again

Eco Friendly Dog House

Eco friendly Dog House

To think I was brought up in a Zara Home