This blogger was really hoping to take a break and enjoy some time off during this summer vacation. As it turns out, multicultural marketing knows no time off, nor borders  and it doesn’t cease to amaze me, no matter where I am.

Greetings from La France, where gringos are making a killing pitching made-believe Mexican food (and inexistent Spanish words) to naïve Parisians.*

Photo: Laura Martínez, Paris, 2012

*Oh, and don’t get me started on the disgusting look of said “le guacamole.” I’m trying to eat here.