Tag Archives: Marketing and advertising

Why this McDonald’s Billboard Would Never Work in Spanish

As soon as I saw this billboard at my local bus stop, my bilingual brain immediately tried to come up with its Spanish translation. After all, Harlem is ground zero for all things Hispanic, from lettuce and Mexican haircuts to … Continue reading

Posted in Language, Marketing & Advertising | Tagged | 2 Comments

How to Sell Mexican ‘Food’ in Japan

Forget about Absolut Vodka and Burger King’s Texican Burger, the makers of Don Tacos have found a culturally-relevant (and insanely amusing) way to pitch “Mexican” food to the Japanese, with church and zapatería included. Watch, wear your sombrero, take a … Continue reading

Posted in Marketing & Advertising | Tagged , , | 1 Comment