How to Sell Mexican ‘Food’ in Japan

Forget about Absolut Vodka and Burger King’s Texican Burger, the makers of Don Tacos have found a culturally-relevant (and insanely amusing) way to pitch “Mexican” food to the Japanese, with church and zapatería included.

Watch, wear your sombrero, take a bite and have fun!

This entry was posted in Marketing & Advertising and tagged , , . Bookmark the permalink.

1 Response to How to Sell Mexican ‘Food’ in Japan

  1. Sofia Keck says:

    Culturally relevant marketing has to aim at the customer (buyer) not to necessarily stress the roots of the product.

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