Tag Archives: Negrito Bimbo

Bimbo’s ‘Negrito’ Goes Rasta with ‘Negrito Raztachoc’

If you thought Bimbo’s decision to drop the name ‘Negrito’ from one of its decades-old brands was final, think again. A “correspondent” of this blog in Ixtapa, Zihuatanejo has spotted this treasure, now in vanilla flavor. (And no, it’s not … Continue reading

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1983 vs. 2012: Watch the Evolution of the Mexican ‘Negrito’

If you have ever been to Mexico, chances are you’ve eaten or at least seen a Negrito, an ubiquitous chocolate sweet produced by Mexican food giant Grupo Bimbo and sold pretty much in every tiendita around the country. I ate one as recently … Continue reading

Posted in Food, Marketing & Advertising, Racism, Television | Tagged , , , , | 9 Comments