Tag: Oscar Mayer

Oscar Mayer Courts Latinos With -What Else?- an Abuela

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LolaEmbarazada

From Oscar Mayer, the company that brought us the disgusting sausage flasher, now comes Lola: The Abuela Who Tells it Like it is, a Facebook fan page featuring a bilingual, annoying abuela that has managed to amass almost 18,000 likes.

When she is not peddling recipes based on Oscar Mayer products, Lola spends her time sharing advice on family gatherings, laundry, married life and other mundane things while speaking her mind and saying things as they are “wether we like them or not.” She even takes the time to give us Spanish lessons -in English- and at least as far as I could see, she has better grammar than the Procter & Gamble abuela.

I don’t know you, but I can only imagine the meeting behind Lola’s creation:

Creative # 1: Let’s create an abuela to share recipes and stuff online, ’cause Latinos are online and love their abuelas and food and stuff…  

Creative # 2: Yeah, but you know, Latinos are going to go up in arms because of the tired, abuela cliché, etc. You know how they are (I’m looking at you, @miblogestublog)

Creative # 1: Oh, I get it! Let’s make her fun and irreverent. That’ll do it.

Done. Budget approved.

Honestly, between these two, I kind of prefer the flasher (At least he did not try to be funny, nor show his face, only his cold cuts.)

Hat tip: Julio Varela

Move Over, Texican Whopper. Introducing the Latin-Flavored Hot Dog (Perro Caliente)

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Ah, marketers… always finding interesting -and amusing- ways to engage us, Latinos, into whatever it is that we’re supposed to be engaged in.

In its latest effort to have already obese Hispanics eat other than tortillas and frijoles, Oscar Mayer this week launched Sabor de Mamá, a recipe contest aimed at having Latinos share their favorite traditional recipes featuring Oscar Mayer hot dogs. In their words (not mine):

“It’s no secret that Hispanics have embraced the American hot dog. Whether you are in a plaza in a small town in Mexico or taking a stroll in the streets of Colombia, the hot dog is now widely enjoyed.”

The lucky winner will receive $5,000 and the opportunity to join Univision’s Maggie Jiménez at an event to showcase his/her winning recipe. Because, you know, it’s always a great mystery what you can do with a bun and a salchicha.