Oscar Mayer Courts Latinos With -What Else?- an Abuela

LolaEmbarazada

From Oscar Mayer, the company that brought us the disgusting sausage flasher, now comes Lola: The Abuela Who Tells it Like it is, a Facebook fan page featuring a bilingual, annoying abuela that has managed to amass almost 18,000 likes.

When she is not peddling recipes based on Oscar Mayer products, Lola spends her time sharing advice on family gatherings, laundry, married life and other mundane things while speaking her mind and saying things as they are “wether we like them or not.” She even takes the time to give us Spanish lessons -in English- and at least as far as I could see, she has better grammar than the Procter & Gamble abuela.

I don’t know you, but I can only imagine the meeting behind Lola’s creation:

Creative # 1: Let’s create an abuela to share recipes and stuff online, ’cause Latinos are online and love their abuelas and food and stuff…  

Creative # 2: Yeah, but you know, Latinos are going to go up in arms because of the tired, abuela cliché, etc. You know how they are (I’m looking at you, @miblogestublog)

Creative # 1: Oh, I get it! Let’s make her fun and irreverent. That’ll do it.

Done. Budget approved.

Honestly, between these two, I kind of prefer the flasher (At least he did not try to be funny, nor show his face, only his cold cuts.)

Hat tip: Julio Varela

This entry was posted in Food, Hispanic ad agencies, Marketing & Advertising, Spanish, Stupid propositions and tagged , , . Bookmark the permalink.

One Response to Oscar Mayer Courts Latinos With -What Else?- an Abuela

  1. Miguelito says:

    Hola Laura, Just in case you haven’t seen this one:http://www.barbiecollector.com/shop/doll/mexico-barbie-doll-bcp74

    Date: Tue, 5 Aug 2014 15:01:26 +0000 To: miguelavitia@hotmail.com

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