Robinson Cano stars in ESPN’s latest “This is Sports Center” ad, premiering this Wednesday, just in time for MLB’s opening day. According to the New York Times, it is the first time a Spanish-language spot runs on the “regular” ESPN as opposed to ESPN Deportes.

But Hispanic creative people shouldn’t start jumping up and down in joy: The spot was not conceived by a so-called Hispanic agency, using Hispanic insights and the like. It was created by the New York office of Wieden & Kennedy, because as everybody knows now, it is no longer necessary to be an “ethnic agency” to do “ethnic work.”

Didn’t you know that?

The ad is cool, by the way. Just watch!