Non-Hispanic Ad Agency Does Hispanic Spot for ESPN, Probably Pissing Off Some Hispanic Agencies

Robinson Cano stars in ESPN’s latest “This is Sports Center” ad, premiering this Wednesday, just in time for MLB’s opening day. According to the New York Times, it is the first time a Spanish-language spot runs on the “regular” ESPN as opposed to ESPN Deportes.

But Hispanic creative people shouldn’t start jumping up and down in joy: The spot was not conceived by a so-called Hispanic agency, using Hispanic insights and the like. It was created by the New York office of Wieden & Kennedy, because as everybody knows now, it is no longer necessary to be an “ethnic agency” to do “ethnic work.”

Didn’t you know that?

The ad is cool, by the way. Just watch!

This entry was posted in Marketing & Advertising, Television. Bookmark the permalink.

4 Responses to Non-Hispanic Ad Agency Does Hispanic Spot for ESPN, Probably Pissing Off Some Hispanic Agencies

  1. Interesting point! I was wondering if some mainstream ad agencies would start to see that they were missing out on producing ads in Spanish.

  2. Hmmm…

    On the upside, it is in Spanish. On the downside, really ?!

    I just drove cross-country and was very hurt – I know stupidly so – at how much Racism exists on the airwaves in some states.

    Utah was horrid! They kept going back at all of those non-native English speakers in a very subtle but very offensive, at least to me, way.

    Thus, I see where Trish is going, but I can’t help but wonder of the backlash in areas that dislike us.

    Pero Pues, que le hacemos. It is what it is and we are not going to disappear anytime soon 😉

    BTW, though you really don’t need it, you are awesome, Laura, I have nominated you for the Versatile Blogger Award.

    I know that in your world this is probably way down on the totem pole, but I do it with much respect and admiration. 🙂

  3. From the Pews: I have no idea what the nomination is for but ¡¡Ajúa!! .. I’m happy and humbled and -of course- thankful. Is there any dinerito involved? ha ha ha. Just kidding, of course. I have not -yet- sold my soul or my blog to the devil.. or P&G.

    Se hace lo que se puede…. Share more insights on your cross-country trip, sounds like FUN!

  4. Dinerito….well, as one can hear on many Public Transports in México…

    Con lo que guste coperar.. 😉

    But seriously, just keep inspiring and sharing.

    As for FUN…I may just share how “fun” it was 😉
    Suegros, kids and all ….

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s