Televisa follows the scent of tacos … to China

Now that El Fogoncito, the Mexican chain of taquerias, has established itself in China, the Chinese can brace for some more Mexican stuff coming their way. But this time around it will not be good food, but bad TV.

Grupo Televisa this week said it signed a deal with the Chinese government to make Chinese versions of its programming, including reality show Bailando por un Sueño and its world famous telenovelas, which according to the network have been dubbed in more than 50 languages.

As for the logic behind the China effort, Televisa’s vicepresident José Bastón told the Associated Press that: “Chinese viewers have a similar demographic to the Mexicans. The difference is there are 1.3 billion of them instead of 100 million.”