You know how smelly children can get –especially if they are Hispanic. But thankfully there are marketers out there who never stop working to bring us the best of their market research translated into products we didn’t know we needed so bad.
So now, and after what seems to be yet another research breakthrough, Disney is launching Pirates of the Caribbean and Buzz Lightyear fragrances, targeting –who else?– Latino boys ages 4-11.
According to Brandweek, the new Disney fragrances will retail between $9.95 and $19.95 and will hit the shelves by September (mmm, just in time for Hispanic Heritage Month). And as it happens so often with these product launches, they are expected to fill an untapped market with “huge potential.” Or, as a Disney executive herself put it: “U.S. males are slower to get into the men’s fragrance arena than European, Latin [sic] and South American men.”
I don’t know about you, but I still remember the smell of my male companions in my Mexico City elementary school: a delicious blend of chalk, pencils, sweat and Pan Bimbo sandwiches. I am not sure my childhood memories would be as strong had they worn a Disney fragrance.