You guys know I’m all up for funny & irreverence. But there are things that -when done badly- are just not really that funny.
Take this commercial via Wieden + Kennedy Sao Paulo, Brazil, which actually made it to the short list of Cannes and pitches Comedy Central as a TV channel “as serious as we are.” It kicks off with the following copy:
“Between 1 pm and 3 pm in the afternoon, there are more people taking siestas, than there are people working in Latin America.”
Here’s the video. Watch (if you’re not busy taking a siesta, that is) and tell me what you think. Funny? Hilarious? Not so much? Dumb? *
*Do leave a comment. Don’t be lazy like a Latin American!
Sombrero tip: @adictivomag