It’s only been, like, a day, but brands are already jumping on the Hispanic Heritage Month action. Take Mattel’s most annoying toy, Barbie, who is celebrating by befriending a Latino dude named Rafa who teaches her to –what else? – how to salsa.
This clip is barely a minute, but it has everything I’ve come to expect from these kind of “homages,” namely salsa, abuelas, Tito Puente, Yolanda Rivera and the island of Puerto Rico, where Barbie & Rafa remind us they can travel to without carrying a passport!
Hold on to your sombreros: The 2022 Hispanic Hellish Month is just getting started!
Remember that nonsensical trend of putting “eñes” where they don’t belong just to make something look –and sound– more authentically “Latino?”
Well, it looks like salsa makers and Hispanic journalists organizations are not alone in this thing. The latest to jump on the nonsensical “eñe wagon” (or should I say “wagoñ?”) is the National Football League, which has added an “eñe” to give its logo an “unmistakable Latin flavor.”
Ay, dios mío!
I get it. As we “celebrate” the dreaded Hispanic Heritage Month, corporations, politicians and NGOs want to sound all cute and Latin in order to properly pander to my people, but how about learning first to put the “eñe” where it DOES belong? Like in “jalapeño?” for example?
I really didn’t want to do it, but then I thought about it and, well, what the heck? In my latest column for Hispanic Executive Magazine I went down the “x” rabbit hole and tried to “Hisplain” the so-called controversy around “Latinx.”
In a nutshell:
I must tell you I do not use “Latinx” in my daily life or my writing, nor do I identify myself as such. (Truth be told, I’m totally fine being called whatever—as long as you don’t call me before 8:00 a.m.)
But you can also click here to read the whole thing…
It will never not be funny to me that beans and corn have come to become synonyms with Mexican food. No matter how varied and wonderful our cuisine actually is. Here is the latest specimen found at my local Konzum in Zagreb.
So, here I was, strolling through the capital of Croatia, taking in the sights and sounds of this gorgeous city, when I bumped into “Taquitos Bandidos,” a small joint in Downtown Zagreb luring visitors with the promise of “Street Food.”
Of course I didn’t come all the way here to eat make-believe Mexican food, but I was intrigued and walked in to see the menu, which was brought to me by a family of flautas dressed like “bandidos,” complete with mustachios and sombreros, with one of them even waving a gun.
The menu features your regular taquitos, quesadillas and “spicy dips,” but of course, being from someone totally clueless about what Mexican food is all about, it includes chilli con carne and… chicken salad wraps.
The only good thing I found here was that they actuallly sell Jarritos, which of course cost as much as a bottle of Corona and way more than what they believe is tequila.
As for the food, well if it looks like this … so don’t blame me if I go in there soon to ask them to DELETE THEIR MENU.
Soon after making its debut across social media, the 30-second spot had amassed more than 300,000 views on Twitter. And this blogger is pretty sure it had to do with Mexicans like herself jumpin in to troll him like only Mexicans can.
Below, some of my fave reactions (starting with yours truly, of course!)
The reason? Apparently, some Mexicans feel it’s super offensive to depict “one of our own” with a caricature of a mustachioed dude, wearing a giant sombrero and flanked by a cactus.
I get it, with the exception of yours truly, not all Mexicans like to wear giant sombreros when attending “culturally-relevant” parties. Yet, I’m much more offended by the look of these sad chips -and their apparent lack of delicious spicy flavor (or should I say “flavour?”)